If you’re marketing on social media, there are a few tried-and-true methods to increase your presence and engagement, hence making your social media more effective. Most of these tips are incredibly simple to implement into your daily routine. Create If you want to have a social media presence, you need to create content, constantly. You may be thinking to yourself: but I’m not a content creator, what do I make? The truth is that without content, you simply cannot build a presence. Whether you are trying to attract an audience of ideal customers, or separate yourself from your competitors, you… Continue reading 6 Tried-and-True Ways to Make Your Social Media Presence More Effective
Marketing is always ever-changing. This has never been more true than for 2020. As the pandemic hit worldwide, we all had to adapt, and quickly. This year, without notice, people had to start working from home, kids were being crisis-schooled, and businesses were closed to walk-in traffic. So we had to ask ourselves “How do we keep our businesses afloat?” It’s time to reinvent the way we market. Stay relevant Marketing is always changing with the times and we need to be attentive to the needs of our audience. Were you ready for the 2020 pandemic? Probably not. Nobody was!… Continue reading The Year When Everything Changed: Marketing Your Business in 2020
Social media marketing is an essential tool in the marketing arsenal of all businesses. As of January 2017, there are 2.5 billion active social media users worldwide. Facebook has 1.8 billion users, Instagram has 600 million users, and other social media platforms are not far behind.
While most people are familiar with social media, managing your company profile is different. Many business owners use social media as just another means of promoting marketing material. But this is the wrong approach. Here are essential social media tips for small business owners.