When the time has come to rebrand, your company’s new identity should be mirrored in your social media profiles. From updating your Facebook profile image to redirecting old links, all changes must lead to a consistent social media presence. The rebranding social media strategy below will help you update your social media profiles during a rebranding process, step by step:
Rebranding Social Media Strategy
1. Tell your audience about your rebrand. What’s great about social media is that you can use it to promote your new image and ask for feedback from your audience before rebranding takes place. Accommodate your fans with the new changes by posting something related to your rebranding on social media, such as an announcement letter, your new logo, a marketing image, or something else. If you launch your new brand suddenly without previous announcements, people might react badly and think you don’t care how they feel about the changes.
2. Bring your social media details up-to-date. This seems like a no-brainer, but you want every aspect of your social media profiles to reflect your new brand. Update your photos, description, and specific things like your Twitter theme to match your brand’s new colors. If you have accounts on review sites like Yelp or TripAdvisor, make sure to update them, too.
3. Update your social media handles. If you’ve changed your name during the rebrand, you want to ensure that it consistently represents your company across all your social media profiles. The same name your company has on a social media platform should be included in the URL of that social media profile. For instance, our Facebook name is “Bright Pink Agency,” and our Facebook URL is facebook.com/BrightPinkAgency.
4. Update your Google Business Profile. The visual changes your company has gone through and information like a new address or phone number should be included on your Business Profile page. Add new photos that match your new brand, and make sure to create a customized URL. Additionally, encourage customer reviews to increase your search ranking.
5. Set up redirects for old social media links. If you’ve changed your company name and social media handles, make sure to redirect old social media links. This allows customers who look up your old company name to find your current one. Ensure each link in your website, blog, or email newsletter works correctly. A valuable tool like Google Search Central (formerly Webmasters) lets you detect broken links and access many other optimization features.
6. Manage your digital assets. Once your rebrand is finished, you want to ensure your new graphic assets are properly used across social media. With the help of a digital asset management system (DAM), internal teams or partners can organize and access all assets from one location. Moreover, a DAM also includes guidelines on the best practices for using graphic assets.
In summary, a rebranding social media strategy should not be difficult once you follow a well-thought-out plan. Remember to use a consistent image and voice across all platforms and use any opinions and criticism to your advantage.
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If you’ve just launched a new website, take a look at these our website rollout checklist to make the best of your investment. Also, learn essential tips for expressing your brand on social media. If you need an experienced team of marketers and content creators, check out our content marketing services. We love working with both franchises and individual businesses.