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The Franchise Customer Experience Conference (FCXC) is my favorite franchise conference, mainly because I get to see most of my favorite people in franchising. The learning sessions did not disappoint either – were packed with insights, aha moments, and some seriously smart case studies and real life examples. Here’s a glimpse into what I have learned and how you can apply these nuggets of wisdom to elevate your franchise brand – or your non-franchise business, nonetheless. I have learned that the insights I gather in franchising almost always apply to agencies like mine and other awesome businesses. 1. The Unbreakable… Continue reading FCXC 2024: The Highlight Reel

We tend to shine the spotlight on our clients, but this news is worth celebrating: we’re ecstatic to announce that we have clinched the 2024 Business Excellence Award in the “Small Business” category by the City of Coral Springs! This moment is not just about us; it’s a celebration shared with our colleagues (both near and far), clients, and the dynamic Coral Springs business community. This accolade is the culmination of our remarkable teamwork and collective effort to succeed.   A Ceremony at the Coral Springs City Hall The ceremony took place at the Coral Springs City Hall on May… Continue reading Painting the Town Pink: Bright Pink Agency Wins 2024 Business Excellence Award in Coral Springs

Picture this. It’s 2008. Apple introduced the iPhone 3G. The Dark Knight topped the box offices. Times were simpler, and a little-known startup called BrightPink Studio (later rebranded as Bright Pink Agency) embarked on a journey into the ever-changing marketing world. Since then, 15 years have passed. We’ve experienced paradigm shifts in technology, culture, and how we approach consumers. Marketing has evolved faster than ever, and so have we. With Bright Pink Agency’s 15th anniversary closing in, through it all, we’ve remained committed to one of our core values: the unwavering drive to learn. That’s why we’ve condensed our 15… Continue reading Bright Pink Agency’s 15th Anniversary: 15 Lessons Learned in 15 Years

Last week, Matthew Cancino and I spent three days in New Orleans networking, learning, and having some fun too at the 2023 Emerging Franchisor Conference. I took too many notes, and not enough photos, and simmered it all down to these 10 key takeaways. What happens in NOLA doesn’t need to stay in NOLA, so I’m sharing these for all current and future emerging franchisors. This is my second year going to (and sponsoring) this conference. Here are the takeaways from the 2022 Emerging Franchisor Conference. Though I represent a franchise supplier/sponsor, I compiled these takeaways for the benefit of… Continue reading 10 Takeaways from the 2023 Emerging Franchisor Conference