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Picture this. It’s 2008. Apple introduced the iPhone 3G. The Dark Knight topped the box offices. Times were simpler, and a little-known startup called BrightPink Studio (later rebranded as Bright Pink Agency) embarked on a journey into the ever-changing marketing world. Since then, 15 years have passed. We’ve experienced paradigm shifts in technology, culture, and how we approach consumers. Marketing has evolved faster than ever, and so have we. With Bright Pink Agency’s 15th anniversary closing in, through it all, we’ve remained committed to one of our core values: the unwavering drive to learn. That’s why we’ve condensed our 15… Continue reading Bright Pink Agency’s 15th Anniversary: 15 Lessons Learned in 15 Years

Last week, Matthew Cancino and I spent three days in New Orleans networking, learning, and having some fun too at the 2023 Emerging Franchisor Conference. I took too many notes, and not enough photos, and simmered it all down to these 10 key takeaways. What happens in NOLA doesn’t need to stay in NOLA, so I’m sharing these for all current and future emerging franchisors. This is my second year going to (and sponsoring) this conference. Here are the takeaways from the 2022 Emerging Franchisor Conference. Though I represent a franchise supplier/sponsor, I compiled these takeaways for the benefit of… Continue reading 10 Takeaways from the 2023 Emerging Franchisor Conference

A little networking and a nightcap (or two) with a franchising twist! On September 7th, 2023, our President and CEO, Madalina Iordache, along with Director of Business Development Matthew Cancino and Project Manager Alisha Hughes, attended the South Florida Franchise Mixer on behalf of the Bright Pink team. Hosted by the South Florida Women’s Franchise Network (WFN) and the Franchise Business Network (FBN) at Fish Consulting in Fort Lauderdale, Florida, the event served as the kickoff for the Franchise Expo South the following day. However, just attending the event wasn’t enough for us! As franchise marketing experts, we also had… Continue reading A Night to Remember: Franchise Expo South 2023 Kickoff Event

Where franchising goes, we follow! Recently, our President and CEO, Madalina Iordache, and Director of Business Development, Matthew Cancino, attended the Franchise Customer Experience Conference (FCXC) in Atlanta, Georgia. The two and a half days-long event brought together franchise professionals, representing both franchisors and franchise suppliers, who shared invaluable insights into franchising marketing and operations.  While there were plenty of learning opportunities during panel discussions, roundtable sessions, and fireside chats, we wanted to share highlights from the two keynote speakers, Shawn Kanungo and Jay Baer. Here are a few of the takeaways that resonated with us. Be Bold First up… Continue reading Franchising Insights: Takeaways From FCXC