mask-group-101

A Nonprofit Marketing Strategy to Chart Your Organization’s Success

Clarity + A Plan of Action
to Help you Fulfill Your Mission

A nonprofit marketing strategy helps your organization grow
mask-group-108

When You Don’t Know What You Don’t Know

It’s no secret that a great nonprofit marketing strategy has a direct effect on attracting new sponsors, donors, and reaching more of your ideal clients (or beneficiaries). But, while there’s a lot of information on how to market your nonprofit organization, and even on how to create a marketing plan for your foundation, there’s no easy way to make it suitable to your goals.

All those “how to’s” plus the handful of canned solutions you stumbled upon in your searches almost never apply to your unique organization.

Where You Are Now, Where You’re Headed Tomorrow

Whether you’re a new nonprofit organization, or you’re established and growing, you’re probably already implementing many marketing tactics. From brochures, to social media, and to reaching to your donors via email marketing, the more you do – the more complex your work has become, and the harder it to see the full picture and how your actions affect the outcomes.

And that’s exactly why you need a nonprofit marketing strategy. We believe this is the best way to know where you’re standing and map the journey ahead.

Why Should You Have a Nonprofit Marketing Strategy?

You may already have a strategy for each aspect of marketing you’re running (SEO, content marketing, PR, etc.), but there are numerous benefits to having an overarching plan for “everything marketing”:

  • Achieve that 30,000 foot-view of what’s currently happening in your organization;
  • Have a new look (from the outsider’s perspective) at each of the tactics you’re currently implementing; are they still relevant? (A LOT has changed in the past year);
  • Is there anything you’re NOT doing marketing-wise… but you should?
  • Get all your staff, volunteers, board, vendors, and any other stakeholders on the same page;
  • Map out the road ahead for achieving your marketing goals.

Should You Write Your Own Nonprofit Marketing Strategy?

You could try that, but the problem is that you’re so close to the topic, it’s too difficult to see the larger picture. When you’re swimming in the same pond, it’s tough to get perspective. The better way is to write it with an experienced nonprofit marketing consultant, that can contribute a fresh pair of eyes (or several, in the case of an agency like ours) along with their experience and expertise.

A Plan for Serving More of Those Who Need You

Money you spend on marketing and operations is money you’re not spending directly on those you serve. But just like operations are essential for serving those in need, marketing is essential for reaching the right people – whether beneficiaries, donors, sponsors, or volunteers. Having a marketing strategy in place will help you make more informed decisions when it comes to pending your marketing dollars.

Testimonials

Amazing company run by creative, competent, professional, and compassionate women! And some men are there, too! Bright Pink has worked with our nonprofit agency on both our website and our social media. Working with their team has been a pleasure. Through our projects, they listened to our needs, took the time to understand our goals, target audience, and shared fabulous insight. They deliver products on time and are super responsive. I highly recommend!

Cherie Benjoseph
CHIEF PROGRAM OFFICER AND COFOUNDER

“It is a delight to be able to work with such an efficient and talented marketing firm. I highly recommend working with Bright Pink Agency to meeting your marketing/branding needs.”

Abby Mosher
TOMORROW’S RAINBOW

“The entire staff at Bright Pink Agency is incredibly gifted. Their eye for detail is amazing, they have created our website, palm cards, folders and flyers; allowing us to brand our message in a clear concise way. The entire staff is extremely professional and offer excellent customer service. We highly recommend Bright Pink Agency.”

Cassie McGovern
THE MCGOVERN FOUNDATION
Cassie McGovern

Some of the Awesome Nonprofits We Work With

Need Help Outlining Your Nonprofit Marketing Strategy?

Schedule an introductory call with our head of strategy

Bright People, Bright Ideas, Bright Results

About Us

Bright Pink Agency is an award-winning, full-service marketing company. Working primarily with franchisors, franchisees, and nonprofits, we’re on a mission to help businesses clarify their message and tell their story across all traditional and digital media.