Beautiful designs don’t necessarily sell and fancy websites don’t automatically blow up the ROI. So what is the difference between the two groups? Beautiful designs and fancy websites that follow a marketing strategy are what drives growth.
After all, marketing is about growth.
A marketing strategy is the single most important difference between guesswork marketing and successful marketing
It’s not money. It’s not talent. And it’s not people.
These are all important, but if you invest money, talent, and people, without having a marketing strategy – then you might as well be throwing darts in the dark.