With the ever-changing digital marketing landscape, you may ponder whether to invest in social media. Investing time and resources into such a platform can offer great returns — but is it right for your business?
Social media marketing is an essential tool in the marketing arsenal of all businesses. As of July 2022, there are 4.70 billion active social media users worldwide. Facebook has 2.936 billion users, Instagram has over 1.44 billion users, and other social media platforms are not far behind.
Considering these statistics, there’s no better place to market to your audience than social media. Investing in social media marketing can improve your SEO, convert clients to customers, engage your audience, get customer opinions, and generate brand awareness. Read more details on why you should invest in social media.
1. Boost Your Other Marketing Channels
Social media helps improve your SEO, advertising, and email marketing. These marketing channels are reliant on social media. Several SEO factors are pertinent to social media, such as page likes, engagement (likes, comments, and shares), and user reviews.
You might also consider how social media can affect email marketing. For example, a user “likes” your original blog article you shared on Facebook and, as a result, decides to subscribe to your newsletter. Upon receiving your newsletter, the user makes a purchase on your site.
2. Make a Good First Impression
Most prospective customers search for your business online before making a purchasing decision. Your website and social media channels are the first to appear in the search results, with potential clients likely to click on them.
Prospects may find your business more trustworthy if your social media channels are up-to-date and contain appealing content. If your social media pages are sparse or downright ignored, customers might wonder if your business still exists.
Furthermore, your business’s rating on Facebook is displayed directly in the results list, which immediately impacts your prospects. This means that social media channels can influence potential clients positively right after they search for your business.
3. Connect with Your Audience
To ensure your audience is engaged with your brand, social media is an excellent barometer. Make your audience interested in your products through remarkable content and special offers. Establish communication with your audience by answering questions and joining conversations your followers started on your posts.
As you build a relationship with your audience, you can acquire new customers and maintain brand loyalty by developing an emotional bond. Your social media channels offer great insight into your audience’s needs.
4. Get Customer Reviews
Because social media is so prevalent, many customers don’t hesitate to write reviews on it, not just on the platform where they initially purchased the product or service. And since many people consume social media, these reviews can significantly impact their purchasing decisions. For business owners, understanding the impact of online reviews is essential.
At Bright Pink Agency, we have made it easier than ever before to start getting customer reviews. Bright Reviews is an intuitive app that makes it easy to request customer reviews. It also takes the guesswork of where customers should leave the review for the greatest impact: Google, Facebook, or other social channels, where their friends and future prospects can see it.
Reviews aren’t the only factors that can sway potential clients. Your total page “likes” and engagement can also determine your popularity. The more popular you are, the more likely clients will want to do business with you.
5. Generate Brand Awareness
Brand awareness and, ultimately, conversions are what all businesses want. Posting interesting content, boosting your posts, creating social media campaigns, and engaging your audience are helpful tactics that can generate brand awareness online.
It’s difficult, unfortunately, to achieve good reach and engagement for your posts organically. Spending money to boost your posts is necessary to reach a wider audience.
However, all big social media platforms provide an advertising platform that can help you get quality brand awareness. Moreover, they can also provide analytics to monitor the performance of both your organic and paid posts.
Ready to Invest in Social Media Marketing?
Social media marketing is critical for any business that wants to stay relevant and visible online. If you’re considering investing in social media marketing but aren’t sure where to start, create a digital marketing RFP (request for proposal). Digital marketing RFPs help you to find the right partner for one-time or ongoing marketing campaigns.
At Bright Pink Agency, we work with businesses of all sizes, including franchises, to create customized social media plans that deliver results. Contact us today to learn how we can help your business grow with social media marketing.