When to Hire Outsourced Marketing vs. In-House Marketing for 2022
When to Hire Outsourced Marketing vs. In-House Marketing for 2022

One of the first steps in implementing marketing for your business is figuring out whether to hire in-house or use outsourced marketing. It’s a difficult decision for most. Having an in-house marketing person can be invaluable if utilized correctly, but this option requires money and time to manage. They also need to have the right attitude, skillset, and experience. Hiring an agency or consultant may require more money upfront. But it could allow you to work with a well-rounded group of specialists that know what they are doing, come with their own processes and methodologies, and will often improve your… Continue reading When to Hire Outsourced Marketing vs. In-House Marketing for 2022

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Bright Pink Agency Franchisee Clients Cleaned Up at the 2021 PuroClean Convention
Bright Pink Agency Franchisee Clients Cleaned Up at the 2021 PuroClean Convention

We all love a good celebration (check out our social media for proof). However, for us, not much is better than when we get to celebrate our clients’ accomplishments. As a marketing partner to the PuroClean franchise network, we participated in the 2021 PuroClean Convention at the Hard Rock Hotel and Casino in Hollywood, Florida. It was an excellent opportunity to interact with our franchisee clients from across the country and get together to mingle, learn, and celebrate.  While we work closely with PuroClean’s corporate marketing department, we also partner with numerous individual franchise offices in the network. In fact,… Continue reading Bright Pink Agency Franchisee Clients Cleaned Up at the 2021 PuroClean Convention

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Marketing Strategies for Emerging Franchise Networks: Four Best Practices for Long-Term Success
Marketing Strategies for Emerging Franchise Networks: Four Best Practices for Long-Term Success

Defining marketing strategies for any brand is essential, but even more so for franchise networks in their early stages. This is the formative period as you initially define who you are as a network how the brand gets perceived. But, for headquarters, what are the best practices to follow during this period to ensure continuity of the brand voice and message throughout your network? Of course, you want some semblance of control over what’s being broadcasted by each franchise owner. However, extending some freedom to your franchise owners to be creative, to be themselves, also has its benefits. These four marketing… Continue reading Marketing Strategies for Emerging Franchise Networks: Four Best Practices for Long-Term Success

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