What You Need to Know About Multi-Location Marketing
A Night to Remember: Franchise Expo South 2023 Kickoff Event
A little networking and a nightcap (or two) with a franchising twist! On September 7th, 2023, our President and CEO, Madalina Iordache, along with Director of Business Development Matthew Cancino and Project Manager Alisha Hughes, attended the South Florida Franchise Mixer on behalf of the Bright Pink team. Hosted by the South Florida Women’s Franchise Network (WFN) and the Franchise Business Network (FBN) at Fish Consulting in Fort Lauderdale, Florida, the event served as the kickoff for the Franchise Expo South the following day. However, just attending the event wasn’t enough for us! As franchise marketing experts, we also had… Continue reading A Night to Remember: Franchise Expo South 2023 Kickoff Event
Elevate Your Franchise Game with These Web Design Best Practices
What do you get when you combine expert web design best practices with the exciting world of franchising? An online juggernaut that could propel your business to dizzying heights! We’re talking about a franchise website that’s more than just a static page and contact form – it’s a dynamic hub that can attract new leads to your franchisees, delight loyal customers, and win over skeptics. There’s no denying that creating a successful franchise website is a multilayered process that requires meticulous planning. At Bright Pink Agency, we understand that a robust website is crucial for captivating potential customers. Our process… Continue reading Elevate Your Franchise Game with These Web Design Best Practices
Franchising Insights: Takeaways From FCXC
Where franchising goes, we follow! Recently, our President and CEO, Madalina Iordache, and Director of Business Development, Matthew Cancino, attended the Franchise Customer Experience Conference (FCXC) in Atlanta, Georgia. The two and a half days-long event brought together franchise professionals, representing both franchisors and franchise suppliers, who shared invaluable insights into franchising marketing and operations. While there were plenty of learning opportunities during panel discussions, roundtable sessions, and fireside chats, we wanted to share highlights from the two keynote speakers, Shawn Kanungo and Jay Baer. Here are a few of the takeaways that resonated with us. Be Bold First up… Continue reading Franchising Insights: Takeaways From FCXC
Open-Source vs. Proprietary CMS: What’s Best for Your Franchise?
Remember the good old days when the biggest decision we had to make in web development was what font we wanted to use? Oh, how the times have changed! When you inspect the proverbial hood of a website, there’s more than meets the eye when it comes to functionalities. How do they serve their purpose? It all starts with choosing the right content management system (CMS), either open-source or proprietary. Whether you roll with an open-source platform or take the proprietary route, we’ll lay out the pros and cons of each type of CMS so you can determine which one’s… Continue reading Open-Source vs. Proprietary CMS: What’s Best for Your Franchise?
