People who do what they’ve always done get what they’ve always got. And, hey, that’s perfectly fine if you like where you are and want to stay there… But what if you want to move forward?
We marketers love to try to predict what will happen next in marketing. But because marketing is such a broad topic, it’s hard to predict what trend will truly take off.
We will say with confidence that the trends below will continue to help businesses stay in the lead and grow. Read on to check out our picks for the main marketing trends of 2023.
The Top Marketing Trends of 2023
Expect these marketing tactics to dominate the upcoming year.
1. Artificial Intelligence
If you didn’t notice, artificial intelligence is already a big commercial opportunity for companies. In marketing, AI can analyze consumer behavior and search patterns, helping businesses understand how customers find their products and services.
Today, AI is implemented in communication, product recommendations, content creation, and more. Ultimately, AI will automate and improve many marketing and industry services. (Hopefully, AI androids won’t turn against humanity anytime soon!)
An obvious use of AI is voice-based digital assistants from Amazon Alexa or Google Home. Another area where AI shines is chatbots. More on these topics are below.
2. Voice Search
Voice search has been around for years, but its usage has increased dramatically. According to a statistic, 66.3 million of all American homes were forecasted to own a smart speaker by 2022. And voice shopping was expected to jump to $40 billion by 2022.
More and more businesses are capitalizing on the increasing popularity of voice search via smart speakers. These companies produce audio content to gain brand awareness; you should too! There’s great potential in using smart speakers as a channel for driving sales. There are plenty of voice commerce tools available.
One of the marketing trends in 2023 is that businesses will have to leverage more communication channels, not just email. Chatbots will take off drastically. Right now, chatbots are used by about 19% of businesses. Popular solutions include ManyChat and MobileMonkey, which integrate with Facebook Messenger, Instagram, and WhatsApp.
These AI-powered helpers give answers to your clients/prospects promptly, accurately recall your entire buying history, and never lose patience. They automate repetitive tasks, meaning you can focus on more important work. It’s estimated that the cost savings from deploying chatbots will reach $11 billion by 2023.
The popularity of video has no end. From a marketing standpoint, video is the most popular way customers want to learn about new products. But video is not only synonymous with YouTube. Platforms like Facebook, Instagram, and LinkedIn are also amazing ways to share your videos.
With this type of media, you’ll also be able to create other forms of media potentially. For example, get it transcribed and publish the transcription on your blog. Or, turn the audio into a podcast episode.
There are also many ways to create videos, such as live videos, 1:1 videos (personalized video messages for clients), videos for SEO, and 360-degree video content.
5. Content Marketing Still Dominates SEO
Content marketing brings more conversions and benefits in the long term than paid ads. A large part of that is due to the increased use of ad blockers. But also, having great content on your website/blog, YouTube channel, or social media pages is still a more natural way to appeal to clients. It’s through your high-quality content that you attract attention.
Interactive content is content that engages the reader and encourages active participation. It is a relatively new form of content that is becoming increasingly popular with today’s audience. Interactive content can take many different forms, but some examples include quizzes, polls, surveys, and games.
Interactive content is effective because it requires the reader to participate in the experience, which makes it more memorable and engaging.
The key to successful content marketing is to be patient. You may not see results immediately, but if your content is diverse, well-researched, and regularly updated, Google will reward you with better search result positions and more visibility from your target customers.
6. Virtual Reality
Virtual reality (VR) offers a completely immersive experience that can transport users to another world. While VR has been mostly used for gaming and entertainment purposes, it is also starting to be used by brands for marketing purposes. VR can create a simulated but realistic experience that allows customers to try out products or services before they commit to purchasing. Next year, more brands will be using VR to promote their products and services.
Need Help with Your Social Media or Content Marketing? Our Expert Team Can Do It for You
Businesses need to be prepared for these main marketing trends in 2023. While some may seem familiar, others will take your business by storm. Social media will continue to play an important role in marketing strategies, along with video content and customer experience.
If you’re looking for help managing your social media and content marketing for franchises or implementing any of these other trends into your business plan, don’t hesitate to reach out to Bright Pink Agency. With years of experience helping businesses grow, we know what it takes to stay ahead of the competition. Contact us today, and let us help you succeed in 2023 and beyond.