Technology in all areas is evolving rapidly, and it’s no different in social media marketing. Social networks rely on new trends in technology to further their efforts and keep visitors on their platforms. Considering that two thirds of the world’s population is on social media, marketers are investing more effort into improving their strategies. Here are the top social media marketing trends in 2023 to watch for:
Top Social Media Marketing Trends 2023
1. Short-Form Videos
Short-form video will be the one significant platform change that will quickly differentiate the brands that succeed from those that fail in 2023. The phenomenal popularity and success of TikTok have made short-form videos the preferred format today.
What should your short-form video strategy therefore be? Avoid following the herd and do what’s right for you. Find what you can offer via video that will be helpful to the audience you’re trying to reach rather than aiming for a style that makes you uncomfortable.
TikTok and Instagram Reels are worth getting into. But your top priority should be YouTube Shorts. That’s because, as a sister company of Google, YouTube will appear first in Google searches.
Creating a professional-looking video doesn’t have to be difficult. Start by making a vertical video template in Canva or another video editing program. Take a video with your smartphone, add it to the template, add your branding, logo, URL, and other information, and then publish.
2. TikTok Advertising
TikTok, which is still a relatively new platform, is the fastest-growing media app in the world and has seen in-app consumer spending of more than $2.5 billion. With nearly 30 million daily active users worldwide, it’s no surprise that businesses are starting to look into TikTok’s potential. It’s a fantastic tool for spreading brand awareness and boosting profits.
According to Triple Whale, brands increased their spending on the platform by 231% in the second quarter of 2022 compared to the same period the year prior. TikTok was used by direct-to-consumer brands to generate $1 million to $5 million in revenue.
In 2023, more businesses and sectors will dedicate a larger digital advertising budget to TikTok. This encourages more platform innovation and expands the available TikTok marketing opportunities.
3. AI Content Creation Tools
We are in the midst of a period of tremendous AI innovation. For instance, anyone can make stunning visual images using only written instructions with the help of the text-to-image AI tool MidJourney. ChatGPT, a natural language processing tool, offers marketers incredible writing assistance.
The use of AI tools will spread quickly in 2023. This will unleash creativity at a level and scope that have never been seen before. The ability of creatives and marketers to delegate creative labor to AI will free up time for marketers to investigate previously unattainable ideas. A strategic advantage over competitors will go to marketers who use AI solutions.
4. The Metaverse
The metaverse will be better understood in 2023 and integrated into daily social media use. Consumers are experimenting with creating and using avatars, focusing on VR, AR, virtual stores, and NFTs, among other key trends.
There are already several companies testing out metaverse experiences. For instance, during New York Fashion Week 2022, Bloomingdale’s unveiled a fully interactive virtual store. Visitors can play games with a sports theme at Nike’s own interactive world called NIKELAND. Also, Starbucks offers its customers the chance to purchase and accumulate NFTs.
Many people find the metaverse confusing, so it’s ok if you don’t feel like investing too much into the metaverse. To become comfortable with the metaverse, start exploring it. Then, consider how your company can take a few first steps, like incorporating augmented reality into your social media strategy.
5. Social Media for Customer Service
In 2023, more companies will include a customer service component in their social media strategies. This entails quickly responding to questions, complaints, and customer requests via social media. Additionally, it might mean promptly answering clients who mention your company.
Offering support through social media is a great way to enhance your customer service because most of your customers are already using these sites.
Some social media platforms offer immediately available functionalities to streamline customer service management and accelerate response times. For instance, Facebook provides tools like chatbots, an automated inbox, and automated responses.
For Social Media Marketing Services, Contact Bright Pink Agency!
Not sure how to create and implement strategies that leverage these social media marketing trends this year? We’re here to help. Our talented social media marketers and creators will take your brand to the next level, whether on TikTok, LinkedIn, or other popular platforms.