Beautiful, Scalable Franchise Web Design and Development

Franchise web design and development for multi-location businesses

Our Franchise Web Design and Development Solutions Include:

Strategic & Content Planning
Website Architecture
UI/UX Design
Usability Testing
Website Development
Custom Features
Third-Party Integrations
Content Migration
SEO Services
ADA/WCAG Compliance
Ongoing Website Management

Franchising websites are not like other websites. They are so much more!

Building Scalable WordPress Websites for Growing Franchises

  • Fit for today, adaptable for tomorrow
  • Scale from few to however many
  • An investment that lasts

We build scalable WordPress Multisite websites. These are websites that work today and are equipped to adapt to whatever tomorrow brings. Whether you’re just getting started, you’re an emerging franchise network, or you’re well-established, a website is a significant marketing investment. Therefore, it should serve your business well for years to come. So your website should grow and adapt to your franchise business.

Why Our Clients Love Working with Us

We truly listen

“They listened to our needs more closely and communicated with our team more clearly. “

Steve White, PuroClean

We’re there for them, through thick and thin

“I could not think of a better partner to navigate those challenging waters with.”

Chris Gaba, Central Bark

We’re part of their team

“…one team, working collaboratively to achieve ambitious goals for our brand”

Mark Davis, PuroClean

Modern, User-Friendly, Responsive Franchise Web Design

Modern design driven by your brand identity
User experience design on any device
Usability testing

We design and build websites that represent your franchise business brand appropriately. Also, they provide an excellent user experience for your clients and adapt to any device they may be used on.

And because we’re a full-service franchise marketing agency, you can rest assured that your new website is brand-aware, SEO-optimized, and a perfect vehicle for content marketing.

Strategic Design & Development from Corporate to Each Microsite

  • Planned for success in local markets
  • Easily syndicate content from corporate to all microsites
  • Never stop improving: easily make changes across the network

We build your franchisee’s websites to set them up for local success in their market. From the homepage to each service page, we add local flavor and make it feel uniquely theirs. And we know that SEO and boilerplate websites don’t blend. Therefore, localizing the microsites is an essential step towards their long-term success. But at the same time, all microsites benefit from branding, tools, templates, and syndicated content. These enable your network to have a cohesive web presence.

Free Guide:

5 Mistakes to Avoid When you’re Planning a Franchise Network Website

“Working with Bright Pink Agency on the complete redesign of the PuroClean website was the right choice for us. Our franchisees are overwhelmingly positive about the finished product. Bright Pink Agency helped us achieve our highest goal.”
Steve White
President & COO, PuroClean
“The combined efforts and tremendous contributions from our marketing department, Bright Pink Agency, and our website committee truly signify our continued efforts to stand together as one team, working collaboratively to achieve ambitious goals for our brand.”
Mark Davis
CEO, PuroClean
“I could not think of a better partner to navigate those challenging waters with! You and your team have been amazing in your professionalism and work. I believe our new site is really serving us well thanks to you! We are looking forward to a long and mutually beneficial relationship and we are filled with gratitude for you and Bright Pink!”
Chris Gaba
Co-Founder, Central Bark
Frequently Asked Questions

While no web design and development firm can provide a fixed price estimate because of the many variables, we generally advise emerging franchises with less than 100 units to budget a minimum of $35,000 for their website redesign. Franchise brands with more than 100 units should budget upwards of $55,000.

However, it’s impossible to give an accurate answer to this question without knowing the specifics. A website will be tailored in size, content, design, and other factors that differ greatly from client to client.

A website is designed according to the needs of its customers through a process called “needs assessment”. This means asking questions about what your company does, how it could be done better, who are you trying to reach, etc. A successful website design for one company might not work so well for another depending on their goals and objectives reaching different markets or customers.

Although we built a website for a 200-unit franchise brand in 4 months from kick-off meeting to launch, that’s extremely rare. For most typical projects, we would advise planning for at least 6 months. The more stakeholders are involved, the lengthier the franchise web design process. Always factor in time for assembling and consulting with a franchisee steering committee and various layers of user testing. For complex projects that involve migration from one system to another (Drupal to WordPress, for instance), factor in the time needed for transferring and verifying all content, which vastly differs from one website to another. Finally, you want to allow ample time for your franchisees to provide or fill in any local content they are responsible for when it comes to their local websites.

It is not always necessary to start a website from scratch. If the original or current website was built on a scalable platform like WordPress, has a clear and efficient page structure, and good SEO value, you can plan instead for a redesign or “facelift”. This means updating or building a new theme to give your new website an updated, modern look & feel, add new functionality, make improvements for mobile usability or other UX/UI improvements. Generally, you should plan for a design update every 3-4 years, but that shouldn’t come at the cost of designing a brand new website.

The SEO value of your current website can most certainly be transferred to your new website. Our franchise web design and development specialists are mindful to preserve valuable content, links, and meta tags, while at the same time addressing frequently encountered issues that affect SEO: website loading time, mobile usability issues, and other technical errors. If you already have a trusted SEO partner, we’ll work closely with them to ensure that your new website not only preserves its SEO value, but also enhances it.

Absolutely! We have great writers and editors on staff who can help create well-researched, relevant, unique, keyword-optimized text for your website. Our project managers help plan all the necessary content for the websites we produce, and our art directors will source the right photography and create the perfect illustrations to enhance the user experience.

If your new franchise website requires content to be migrated from your old website, we’ll gladly help you transfer it properly onto the new platform of theme. Often times, the migration can be automated, which can save a considerable amount of time and cost. This is the case when the website stays on the same platform, but we have successfully automated migrations from different platforms as well. In other cases, migration is a manual process. It all depends on the specifics of every project. Whatever the case may be, our team is happy to support you in any way we can to ensure a successful new website launch.

There are many ways to ensure your franchisees’ websites are significantly unique even when they are all based on the same brand-approved template and boilerplate content. By employing a combination of randomized content, microsite variables, and unique content that is store-specific, the resulting franchise microsites are different enough to be considered unique rather than duplicated content. Moreover, we have special content marketing plans for franchisees that allows them to continuously add unique, relevant, local content to their websites.