If you’re marketing on social media, there are a few surefire methods to increase your presence and engagement. These tips are incredibly simple to implement into your daily routine, and will make your social media more effective.
In order to have a social media presence, you need to constantly create content. Without content, you simply cannot establish a presence. Whether you are trying to attract an audience of ideal customers, or distinguish yourself from competitors, you must create, source, and publish content. “But what kind of content do I make if I’m not a content creator?” you ask. Here are some examples:
- Original blog posts
- Research you have completed
These types of content require some work to put together, but content could also be as simple as a photo of your team in the office or a “behind-the-scenes” shot.
If you know you are targeting followers who are dealing with a particular issue, then you should create content that specifically addresses it.
Your content needs to make a statement, fit your brand, and stand out on your followers’ feed, no matter what type you end up creating.
Creating content is only the start. After your post is live, you need to make sure you engage and communicate with your followers.
An easy way to communicate via your posts is to always @mention people or accounts you reference.
Answering questions people ask and replying when people @mention you or share your content is another simple avenue for communication. When you reply to a comment, you are starting a conversation with that follower. The most critical part of social media is communicating and engaging with your followers, whether through replies or content marketing. Offering solutions to problems, in addition to selling, shows your business is an authority on the subject and can potentially earn you a loyal customer.
Although similar in name, social media optimization requires a different approach than search engine optimization (SEO). Optimizing your social media is quick and easy to do. One simple way to optimize your social media presence across your various accounts is to add related keywords to your profile. Then, optimize your posts to increase your presence by creating a hashtag for your brand, and include it in your profile. Add these keywords and hashtags in every post when you create content.
Another easy way to optimize your presence is to connect with other accounts in your area to increase your exposure.
The type of content that generates the most engagement is visual content, such as short videos or animated illustrations. Photography is also a great way to let the imagery on your profile speak for you. Using lifestyle-based images or unique illustrations grabs the viewer’s attention and keeps those images in their mind.
To give your feed a cohesive look and feel, use the same photographic style and brand colors in all of your visuals. Using a photographer or designer/illustrator rather than generic stock photos for your social media will give it a more personalized look.
Here are some suggestions for easy-to-make-yourself content:
- Team photos or videos
- Customer pictures
- Events you host or attend
- A behind-the-scenes look at what goes on in your world
Who is your target audience? Who are you looking to get as a follower? Because random people or, worse, paid followers, in mass numbers, don’t help your brand.
You need authentic, actual followers that are genuinely interested in your content. They could be customers, other people in your industry, or even influencers. Figuring out who your audience is and who to publicize to will help increase your presence. Your audience can also change your brand’s voice. Are you writing to other professionals, or are you writing to every person?
Then, you can focus on which social media platforms to be the most active on, figure what time to post to reach that specific audience, and what content is the most relatable.
The final and most important way to help your business stand out on social media is to have a strategy. Your strategy incorporates everything that you have learned above into a cohesive plan for conquering the social media world.
You can save time and effort by creating a social media strategy that works for you and your brand. Prioritize where you post based on the location of your audience (Facebook, Twitter, LinkedIn, or Instagram). Find ways to reuse old content (evergreen) to save time. You might consider scheduling all your activities around the best times to post on social media to maximize views on your posts and engagement. Social media does not have to be a time-wasting activity. Even allowing 15 minutes a day to respond to customers and find relevant accounts to follow can increase your presence.
Having a strategy helps you maximize the time you have to be creative with your content. It will ensure your team is on the same page and that nothing gets neglected.
Are You Ready to Make Your Social Media More Effective?
We hope this article has helped you think more about your social media presence and whether you are effectively promoting your brand online. Remember that the most important aspects of social media are being consistent with your strategy and creating content. While this is a good start to increase your social media presence, should you decide you need more help with branding, marketing, or social media, Bright Pink Agency is always here to help.