One of the first steps in implementing marketing for your business is figuring out whether to hire in-house or use outsourced marketing. It’s a difficult decision for most. Having an in-house marketing person can be invaluable if utilized correctly, but this option requires money and time to manage. They also need to have the right attitude, skillset, and experience. Hiring an agency or consultant may require more money upfront. But it could allow you to work with a well-rounded group of specialists that know what they are doing, come with their own processes and methodologies, and will often improve your… Continue reading When to Hire Outsourced Marketing vs. In-House Marketing for 2022
We live in a world where a decision is rarely made without at least some internet research, so it’s absolutely vital that your digital footprint leaves a good impression. Nearly 80% of consumers will trust a review they read online as much as a friend’s recommendation. Case studies give you a chance to control some of the content people see when they search your business. Unfortunately, you can’t hide from a bad review that was left based on a misunderstanding or a never-going-to-be-satisfied customer. Case studies are an opportunity to redirect that focus to what’s great about your business, so… Continue reading Building A Solid Case for Case Studies
An effective marketing message can be the difference between getting a new customer and being ignored. Wouldn’t it be great if there were proven ways to improve your marketing message? Luckily, behavioral scientists have done most of the difficult work for us. We now know what makes an effective marketing message and how it works within the mind through generations of studies. Method 1: The Endowment Effect It may not shock you to learn that people instinctively put more value on what they already possess. We refer to this as “The Endowment Effect.” So, how can you use this information… Continue reading 5 Scientifically Proven Ways to Improve Your Marketing Message
Last year (2020), we wrote about how marketing was changing in real-time. You probably experienced that change daily in the real world. Meetings were quickly replaced by Zoom calls, our social life – by social media, and working from home became the norm for many. To meet consumers in their homes, even marketers that resisted it before finally embraced social media and digital marketing. Though we all know that marketing is ever-changing, this has never been more true than over the last year. So one year in here we are once again asking ourselves “How do we keep our businesses… Continue reading Marketing Lessons Learned One Year Into a Global Pandemic and How to Apply them in 2021 & Beyond
