We live in a world where a decision is rarely made without at least some internet research, so it’s absolutely vital that your digital footprint leaves a good impression. Nearly 80% of consumers will trust a review they read online as much as a friend’s recommendation. Case studies give you a chance to control some of the content people see when they search your business. Unfortunately, you can’t hide from a bad review that was left based on a misunderstanding or a never-going-to-be-satisfied customer. Case studies are an opportunity to redirect that focus to what’s great about your business, so… Continue reading Building A Solid Case for Case Studies
An effective marketing message can be the difference between getting a new customer and being ignored. Wouldn’t it be great if there were proven ways to improve your marketing message? Luckily, behavioral scientists have done most of the difficult work for us. We now know what makes an effective marketing message and how it works within the mind through generations of studies. Method 1: The Endowment Effect It may not shock you to learn that people instinctively put more value on what they already possess. We refer to this as “The Endowment Effect.” So, how can you use this information… Continue reading 5 Scientifically Proven Ways to Improve Your Marketing Message
Last year (2020), we wrote about how marketing was changing in real-time. You probably experienced that change daily in the real world. Meetings were quickly replaced by Zoom calls, our social life – by social media, and working from home became the norm for many. To meet consumers in their homes, even marketers that resisted it before finally embraced social media and digital marketing. Though we all know that marketing is ever-changing, this has never been more true than over the last year. So one year in here we are once again asking ourselves “How do we keep our businesses… Continue reading Marketing Lessons Learned One Year Into a Global Pandemic and How to Apply them in 2021 & Beyond
Marketing is always ever-changing. This has never been more true than for 2020. As the pandemic hit worldwide, we all had to adapt, and quickly. This year, without notice, people had to start working from home, kids were being crisis-schooled, and businesses were closed to walk-in traffic. So we had to ask ourselves “How do we keep our businesses afloat?” It’s time to reinvent the way we market. Stay relevant Marketing is always changing with the times and we need to be attentive to the needs of our audience. Were you ready for the 2020 pandemic? Probably not. Nobody was!… Continue reading The Year When Everything Changed: Marketing Your Business in 2020
