Marketing

Ever wonder why your business is not taking off or stalling? The answer might not be so surprising. While you should focus on doing the right things in your marketing campaign, avoiding certain marketing mistakes is equally important. Here are the five most common marketing mistakes you should avoid when putting your marketing plan into action: 1. You Are Focused on Traditional Marketing and Ignore Online Opportunities While flyers and posters are still the norm for local-based businesses, attracting a younger audience requires online advertising or SEO. Whether you run a service-based business or a brick-and-mortar location, you can take advantage… Continue reading Top Five Marketing Mistakes to Avoid

Even though email signatures are usually under-appreciated, they play an essential role in any company. If you make them correctly, email signatures will help you reach the branding and marketing goals of your business.

Did you know that over 215 billion emails are sent each day? The average professional sends and receives 122 emails daily and spends 3.2 hours of their working day in their inbox. This begs the question: are your marketing emails standing out from the competition?

Gone are the days when just showcasing a product or service would suffice! Today’s consumers are more selective than ever. It’s important to them that they support companies that share their values and beliefs. That’s where purpose-driven marketing comes in! It also just happens to be the very cornerstone of our mission.