Reviews That Sell: A Guide to Masterful Review Marketing

Reviews That Sell: A Guide to Masterful Review Marketing

In today’s dog-eat-dog digital world, online reviews reign supreme. With the power to make or break a business, these reviews are the ultimate judge and jury rolled into one. As a savvy business owner, you know the power of these reviews all too well. But you must do more than sit around and hope people stumble upon your good feedback. Nowadays, it’s all about marketing them! We have some impactful ways to showcase your reviews and bask in the glory of your well-deserved reputation. In today’s rapid digital landscape, where online reviews reign supreme, harness the power within your grasp.… Continue reading Reviews That Sell: A Guide to Masterful Review Marketing

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Open-Source vs. Proprietary CMS: What’s Best for Your Franchise?

Open-Source vs. Proprietary CMS: What’s Best for Your Franchise?

Remember the good old days when the biggest decision we had to make in web development was what font we wanted to use? Oh, how the times have changed! When you inspect the proverbial hood of a website, there’s more than meets the eye when it comes to functionalities. How do they serve their purpose? It all starts with choosing the right content management system (CMS), either open-source or proprietary. Whether you roll with an open-source platform or take the proprietary route, we’ll lay out the pros and cons of each type of CMS so you can determine which one’s… Continue reading Open-Source vs. Proprietary CMS: What’s Best for Your Franchise?

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Image of Marketing with a Mission: Achieving Long-Term Success Through Purpose-Driven Strategies

Marketing with a Mission: Achieving Long-Term Success Through Purpose-Driven Strategies

Gone are the days when just showcasing a product or service would suffice! Today’s consumers are more selective than ever. It’s important to them that they support companies that share their values and beliefs. That’s where purpose-driven marketing comes in! It also just happens to be the very cornerstone of our mission.

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Image of 5 Marketing Myths & a Truth

5 Marketing Myths & a Truth

Barcelino, our fab mascot, doesn’t believe in marketing myths. He keeps busy seeking the truth in our library.   Let’s talk about the wild world of marketing. With technology changing faster than you can say “Google algorithm update,” it can feel like you’re constantly trying to keep up. But what if I told you that some of the things you’ve been told about marketing aren’t actually true? Yep, there are some common myths out there that could be holding your business back. Lucky for you, we’re going to break down five of those myths and give you the real truth… Continue reading 5 Marketing Myths & a Truth

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