Marketing

Even though email signatures are usually under-appreciated, they play an essential role in any company. If you make them correctly, email signatures will help you reach the branding and marketing goals of your business.

Did you know that over 215 billion emails are sent each day? The average professional sends and receives 122 emails daily and spends 3.2 hours of their working day in their inbox. This begs the question: are your marketing emails standing out from the competition?

Gone are the days when just showcasing a product or service would suffice! Today’s consumers are more selective than ever. It’s important to them that they support companies that share their values and beliefs. That’s where purpose-driven marketing comes in! It also just happens to be the very cornerstone of our mission.

Barcelino, our fab mascot, doesn’t believe in marketing myths. He keeps busy seeking the truth in our library.   Let’s talk about the wild world of marketing. With technology changing faster than you can say “Google algorithm update,” it can feel like you’re constantly trying to keep up. But what if I told you that some of the things you’ve been told about marketing aren’t actually true? Yep, there are some common myths out there that could be holding your business back. Lucky for you, we’re going to break down five of those myths and give you the real truth… Continue reading 5 Marketing Myths & a Truth