Marketing

An effective marketing message can be the difference between getting a new customer and being ignored. Wouldn’t it be great if there were proven ways to improve your marketing message? Luckily, behavioral scientists have done most of the difficult work for us. We now know what makes an effective marketing message and how it works within the mind through generations of studies. Method 1: The Endowment Effect It may not shock you to learn that people instinctively put more value on what they already possess. We refer to this as “The Endowment Effect.” So, how can you use this information… Continue reading 5 Scientifically Proven Ways to Improve Your Marketing Message

Marketing is always ever-changing. This has never been more true than for 2020. As the pandemic hit worldwide, we all had to adapt, and quickly. This year, without notice, people had to start working from home, kids were being crisis-schooled, and businesses were closed to walk-in traffic. So we had to ask ourselves “How do we keep our businesses afloat?” It’s time to reinvent the way we market. Here are some tips to help you stay ahead of the curve and market your business in 2020. Stay relevant Marketing is always changing with the times and we need to be… Continue reading The Year When Everything Changed: Marketing Your Business in 2020

When it comes to working remotely, we’re basically experts. Since 2008. We didn’t even have a physical office until 2018!

Can you feel it? Maybe you’ve planned a great evening and/or bought a nice gift for that special someone… That’s a great start to this sweet holiday. Here’s a thought: Are you showing your business some love? Well, you’ve got a few Valentine’s Day marketing tips coming your way! Whatever marketing you do this holiday, seize the opportunity to boost your sales or conversions. This Valentine’s Day, try making your customers and prospects feel special by following the marketing tips below. 1. Give Back to a Local Charity Valentine’s Day is a great time to give back to your local community. Supporting charity… Continue reading Valentine’s Day Marketing Tips