Blog

What do you get when you combine expert web design best practices with the exciting world of franchising? An online juggernaut that could propel your business to dizzying heights! We’re talking about a franchise website that’s more than just a static page and contact form – it’s a dynamic hub that can attract new leads to your franchisees, delight loyal customers, and win over skeptics.  There’s no denying that creating a successful franchise website is a multilayered process that requires meticulous planning. At Bright Pink Agency, we understand that a robust website is crucial for captivating potential customers. Our process… Continue reading Elevate Your Franchise Game with These Web Design Best Practices

Digital media may seem like the norm nowadays, but non-digital marketing methods can still pack a punch when used effectively! While online digital marketing is still essential for any business today, mixing in non-digital strategies can help you diversify your marketing, build brand awareness, and offer unique content to your digital efforts. Here are some ways to blend the old with the new to get the best of both worlds for your business! Embrace Local Partnerships Partner with neighboring businesses or organizations for mutual gain. Picture it: you team up with a local food drive or a firefighting union to… Continue reading Unleashing the Power of Non-Digital Marketing: Elevate Your Brand with Innovative Strategies

In today’s dog-eat-dog digital world, online reviews reign supreme. With the power to make or break a business, these reviews are the ultimate judge and jury rolled into one. As a savvy business owner, you know the power of these reviews all too well. But you must do more than sit around and hope people stumble upon your good feedback. Nowadays, it’s all about marketing them! We have some impactful ways to showcase your reviews and bask in the glory of your well-deserved reputation. In today’s rapid digital landscape, where online reviews reign supreme, harness the power within your grasp.… Continue reading Reviews That Sell: A Guide to Masterful Review Marketing

Where franchising goes, we follow! Recently, our President and CEO, Madalina Iordache, and Director of Business Development, Matthew Cancino, attended the Franchise Customer Experience Conference (FCXC) in Atlanta, Georgia. The two and a half days-long event brought together franchise professionals, representing both franchisors and franchise suppliers, who shared invaluable insights into franchising marketing and operations.  While there were plenty of learning opportunities during panel discussions, roundtable sessions, and fireside chats, we wanted to share highlights from the two keynote speakers, Shawn Kanungo and Jay Baer. Here are a few of the takeaways that resonated with us. Be Bold First up… Continue reading Franchising Insights: Takeaways From FCXC