Common Misconceptions about Digital Marketing
Digital marketing consists of many areas, each a specialized field on its own. SEO, content marketing, social media marketing, Pay-Per-Click (PPC), email marketing, online PR, and others, are all part of digital marketing. Unfortunately, for some business owners, there are some misconceptions regarding digital marketing that can hinder their plans for business growth.
How Important is a Great Logo for Your Business?
The main purpose of a logo is to give a visual identity to your brand or company. A logo is a symbol often used in advertising, stationery and other business materials. It allows people to easily recognize your brand. However, your logo can make or break your business, and having a great logo design is essential to your branding efforts.
Things You Can Do to Improve Your Local SEO Rank
Local SEO is quite different from typical SEO endeavors. To be successful in local SEO, you have to emphasize several geo-oriented factors but also work on ‘traditional’ SEO factors with your location(s) in mind. Here are some critical local SEO tips that will boost your local SEO rank if you implement them properly: 1. Register your location on Google Business Profile Local registration on Google Business Profile is crucial if you have a brick-and-mortar store. This local SEO service is free, and if you engage users on your Google Business Profile, you’re 50% more likely to drive them to your… Continue reading Things You Can Do to Improve Your Local SEO Rank