Digital marketing consists of many areas, each a specialized field on its own. SEO, content marketing, social media marketing, Pay-Per-Click (PPC), email marketing, online PR, and others, are all part of digital marketing. Unfortunately, for some business owners, there are some misconceptions regarding digital marketing that can hinder their plans for business growth. Here are some of those myths and the truth about them:
Myth 1: Digital marketing is not very impactful for businesses.
Truth: Despite what some people believe, digital marketing is an essential tactic in the growth plan of any business. Looking at how widespread the Internet and social media have become, online marketing can greatly help you reach out to a broader audience.
As more and more people are online, you should leverage this by finding smart ways of capturing their attention through digital marketing. Check out how to make a small business marketing plan.
Myth 2: Digital marketing is not for small businesses. Only large companies can benefit.
Truth: While large businesses do spend a lot of money on digital marketing, that doesn’t mean that smaller businesses can’t profit from it as well. In fact, compared to traditional forms of marketing, digital marketing is usually a low-cost option.
There are several reasons digital marketing can help small businesses flourish. It provides efficient ways to engage with clients, sell to customers online and learn about consumer purchasing habits. All these can be accomplished with limited resources.
Myth 3: Digital marketing is too expensive and difficult.
Truth: Prices range from low to high, depending on how many platforms and services you want to use. When you’re first starting out with your business, you should focus on the basic strategies as well as the latest online marketing trends.
There many different platforms with varying prices, such as Facebook and Google, which provide a lot of financial support for marketing. Moreover, experienced digital agencies can offer you a marketing strategy tailored to your company’s needs and budget.
Myth 4: I need to have large web traffic for digital marketing to work.
Truth: Although having thousands of visitors every day seems attractive, the type of visitors is what counts the most. If only 1% of 100 visitors convert, this means that you didn’t target the right audience or your digital strategy doesn’t work.
In order to gain conversions, you need to reach to the right target audience. Digital marketing can help you reach your audience via social media, paid advertising and more, regardless of your traffic.
Myth 5: Any kind of content is good for digital marketing.
Truth: Content is the most important aspect in a good online marketing campaign. Add high-quality content to your website in the form of a blog, images, videos, and so on. Your content will attract visitors and put you at the top of search engine rankings.
It is critical that your content is not duplicated on other websites or plagiarized. Google penalizes websites with poor or duplicate content, so don’t try cheating! Blogging is a great way to provide high quality content – learn why.
Myth 6: Why should I spend on digital marketing when my competitors are not?
Truth: In 2017 and beyond, there’s no excuse for not investing in at least basic digital marketing. If there are still companies who overlook this strategy, they won’t get very far. No matter what your competition is doing, you should start investing in a digital strategy to grow your business.
Furthermore, every business should strive to set itself apart from the competition. It’s a greater advantage when your competition is not leveraging the online medium, but you are. So what are you waiting for?
These myths and truths can hopefully dispel any doubts you might have regarding digital marketing. Revealing the truth goes to show that knowing the right information is the key to a potentially thriving business.
Social media is one of the pillars of marketing in the digital age. Learn five reasons why you should invest in social media right now. Online reviews are also critical in your company’s success – check out how your business can grow with the help of online reviews.