Asking “How much does a logo cost?” is a bit like asking “How much for a car?”. The most common answer is: “It depends!”. The cost of designing a logo can vary widely depending on several factors, including the complexity of the design, the experience, and reputation of the designer or design agency, the location, and the specific requirements of the project.
In this article, you will learn:
- The importance of a logo
- The truth about cheap logos
- Why hiring a professional agency is best
- And more.
Let’s get down to business.
Why Is a Logo So Important for Your Business?
Your logo is the face of your company or organization. Making a good first impression on potential customers depends largely on your company’s logo. But it also depends on its brand identity as a whole.
A successful logo should be instantly recognizable and must represent your ideals and business model. Depending on who you hire, achieving this goal is not very easy. That’s why some professional logos can cost a lot.
The Truth About Cheap Logos
Freelance logo designers may charge anywhere from $100 to $2,500 or more for a logo, depending on their skill level and experience. Less experienced designers may charge on the lower end, while highly skilled and renowned designers can command higher fees.
Sometimes, you can buy a cheap logo from sites such as Fiverr or through design contests with prices under $100. However, the quality of these logos can leave much to be desired. The saying “you get what you pay for” definitely applies here.
If you want a professional logo that represents your company in the best way possible, consider hiring an experienced graphic designer or a branding firm.
When You Hire a Professional Design Agency
A professional agency understands your needs and has previous experience with branding implementation. You can expect it will cost anywhere between $500 and $5,000 for a standalone logo (whether new or redesigned) and $5,000 – $20,000 for a logo with a branding package.
From a professional design firm’s standpoint, the price for a logo depends on several factors: expertise, demand, project specification, turnaround time, current economy, and service and support. Therefore, most agencies won’t give you a quote before a design brief is in place.
Although logos make the first impression, additional designs are also required if you are serious about creating a brand for your company. For instance, a color palette will add to the identity of your venture. Black and white versions of the logo may come in handy for iterations like invoices or stamps.
Professional companies most often include the price for a logo in the whole branding package if the customer chooses this option.
How Much for a Logo? Other Factors to Consider:
- Customization and Revisions: The number of revisions and the level of customization you require can also affect the cost. Some designers or agencies may include a certain number of revisions in their initial fee, while additional revisions may come at an extra cost.
- Additional Services: Some designers or agencies may offer additional services like brand identity development, which can include creating business cards, letterheads, and other branding materials. These services can add to the overall cost.
- Rights and Licensing: Make sure to discuss the rights and licensing of the logo. Some designers may charge extra for exclusive rights to the design, while others may retain some ownership or licensing rights.
- Online Logo Makers: There are online tools and services that allow you to create a basic logo yourself at a low cost or even for free. However, these options may not result in a unique or professional-looking logo.
- Geographic Location: The cost of logo design can vary significantly by geographic location. Design services in major cities or regions with a higher cost of living tend to be more expensive.
To sum it up, you can find out how much a logo will cost you only after you’ve consulted a design company and told them your expectations. If you are a startup that takes his / her business seriously, it’s strongly recommended to invest in your company’s whole branding. This includes the logo, design implementation, market research, vision boards, touchpoints, and more.
Consider your budget, the quality you desire, and the specific needs of your project when determining how much to spend on a logo. It’s also a good idea to request quotes from multiple designers or agencies to compare pricing and services before making a decision.