Blogs can be simple, or they can be a nightmare to develop. It’s more than just “writing an article.” There are topics, platforms, audiences and categories to consider. Use these 5 key points to be sure to have a blog that you are proud of, with the added benefits of better search result placement and purposeful, streamlined content. Make sure your audience gets the most out of your post!
1. Select a Topic
Certainly, your blog can be about anything your little heart desires. However, if you want someone else to want to read it, you’ll have to make sure your topic is catchy enough. Will it hold the interest of the reader, through the title and the first few lines of the blog?
When generating your blog topic, be sure that the audience you want to communicate with actually exists. Choosing narrow topics that only a select few are interested in will limit the number of eyes on your content, and that will reflect in your analytics. If you choose a better-established topic, you have a greater chance of getting your words in front of more people. The fact that there is already a large number of readers interested in said topic naturally broadens the visibility of your content.
No one wants to read boring stuff, so try to make your topic interesting. Ask yourself these questions when considering topics:
- Is the material easy to absorb?
- Will this topic grab the reader’s attention and keep their eyes glued to the page?
- Is your perspective interesting to enough people?
If you can answer yes to all of these questions, you have probably chosen a great topic.
2. Choose the Right Platform
Now, you’ve decided what you want to write about, you know who your intended audience is and what they want to read about. But, where will they find your material? Selecting the proper platform to distribute your content is key; whether it’s your blog section in your WordPress site or a LinkedIn article – it is all about finding the easiest way to get your message to your audience. Face it, not every audience is yours. So, invest the time to research the best platform for your topic, know where your audience gains most of their information and go from there. This may be the shortest part of the process, but it is a very important factor when creating a blog.
3. Keep It Simple, Silly
Congrats! You know what you are writing about and you have determined the proper platform to share your content. Next, is your blog structured to make it as easy of a read as possible? Beginning with the title, your content should grab the reader, but is the body of the blog formatted in a way that encourages people to keep reading? When designing your blog post, make sure it doesn’t drone on in a way that sounds like a college essay, just trying to get your word count. Break the post up a bit. Use subheadings to separate the topic you are writing about into sections. Use bullet points and lists when you can.
Typically, people skim an article before they decide to read it. By adding subheadings and bullets, you give the reader a quick preview of what they could be reading. Try to make your subheadings appropriate but also attention-grabbing, if possible, and even bold when you can.
4. Use Great Images
In addition to making the read easy for your audience, the content should also be visually appealing. Make sure a post can visually hold the eye by using captioned photos or thumbnails within the body of the text. Imagery gives the reader a mental break from the wordiness of your content and provides them with visuals of the message you are trying to convey to them. Make sure your images are deliberate and on-topic, not random. When choosing the right images for your blog include images that are high-resolution, where the quality is higher. Optimize images for the best page performance. You can even make your own images that better fit what you are discussing, if you have the skills. For a more in-depth look at adding photos to your blog, check out our piece on adding images to your content.
5. Use a Blog Builder Template!
Finally, the last step is to use a Blog Builder template, possibly the easiest tool to help plan the mechanics of your post for better optimization. One of our clients – Sally Stacy, of Tailored Talent, a talent solutions firm based in Cincinnati, OH, met with us to discuss her marketing material. Also, we discussed the best practices for blogging. With the notes from our meeting, Sally developed a checklist for herself and her team, to help build blogs without missing anything. And, possibly most importantly, without missing the point!
Well, it was such an awesome idea, we were inspired to create our own – and more generic to any industry – and share it with our readers! This Blog Builder tool will help you break down the ideas you have and plot out writing a clearer blog post with better results. Further, it helps you get your ideas organized before you attempt to write your posts. By pre-determining who the intended audience is, identifying purposeful keywords, selecting well-thought-out meta descriptions and collecting the best outside links to link back to other sources, your content will be more specific. Therefore, it will be more beneficial to your readers, by design.
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Feel free to use this Blog Builder template but please do not remove our name or logo. If your business could use agency support with content creation, social media management or developing an overall Marketing Plan, don’t hesitate to reach out to us!