Can you feel it? Maybe you’ve planned a great evening and/or bought a nice gift for that special someone… That’s a great start to this sweet holiday. Here’s a thought: Are you showing your business some love? Well, you’ve got a few Valentine’s Day marketing tips coming your way!
Whatever marketing you do this holiday, seize the opportunity to boost your sales or conversions. This Valentine’s Day, try making your customers and prospects feel special by following the marketing tips below.
1. Give Back to a Local Charity
Valentine’s Day is a great time to give back to your local community. Supporting charity is not only good for your community, but it will reflect positively on your company, as well. Depending on your industry, here’s how you can authentically reflect social responsibility:
- Ask customers to donate a small amount at checkout if you run an online retail business.
- Donate a percentage of each bill if you’re running a restaurant.
- As a nonprofit, you can make and sell small products and use the proceeds to aid the community.
- Donate materials or food to community organizations, schools, etc.
2. Create a Last-Minute Gift Guide
There will always be people who procrastinate on gift shopping, even for Valentine’s Day. Meet their needs by providing them with a last-minute Valentine’s Day gift guide. Include your products or services in it and add some from non-competitors that make sense, as well. Choose ‘romantic’ themes and offer the guide as a blog article, email, video, PDF or infographic.
3. Pair Products That Work Well Together
Another great marketing idea for Valentine’s Day is to take advantage of the “pairing” aspect. Increase your sales by showcasing two or more products that go hand in hand. For example, if you sell jewelry, visually pair necklaces with earrings or bracelets. Or, if your business sells clothes, show pieces that go well together. Add another layer of flair with a Valentine’s Day message, such as “What to Wear for Valentine’s Day.”
4. Show Some Love to Your Clients
During this holiday of love, show your customers/clients how much you appreciate them! Offer special, limited-time Valentine’s Day promotions for current customers only. That could include a buy-one-get-one offer, a discount on their next service or purchase, or a free gift the next time they come in.
5. Don’t Forget About the Singles!
Not everyone is up to their necks in candy hearts and flowers, so, don’t ignore them! Singles Awareness Day (yes, SAD) is the anti-Valentine’s Day holiday, humorously celebrated on February 15, by people who are single by choice.
They get together with their single friends and/or share thoughts on social media. Posting funny, upbeat — not condescending — content tailored for them is a great way to include them. Consider asking a question or creating a poll letting them chime in about loving the single life!
Follow these Valentine’s Day marketing tips to make everyone feel loved and boost your sales at the same time. Happy marketing!
Bright Pink Agency is a franchise marketing agency working with franchisors and franchisees throughout North America. We help our clients clarify their message and tell their stories so that they can fulfill their purpose.