The Small Service Website: Examples, Guidelines and Recommendations

When we refer to a small service website, we strictly refer to its size. There might not be anything “small” about the company’s services. Just like there’s nothing small about small businesses in general.

In this article, you will learn what a small service website is and who needs one. We’ll also look at a few examples. 

What Is a Small Service Website?

A small service website is a website that sells or promotes a service, whether business-to-business or business-to-consumer and has around ten pages or so. 

Who Needs a Small Service Website?

Typically small businesses sell a single service or a few closely related services. Many local businesses could use a website of around 10 pages. Those businesses include restaurants, coffee shops, florists, law offices, small medical practices, consultants, insurance agencies, and more. Small non-profit agencies can also benefit from a small service website.

What Does It Typically Include?

The typical pages of a small service website are the homepage, services (1-5 pages), about us, clients, contact, a blog or news page, and possibly 1-2 pages specific to their industry. The navigation is usually compact, with subpages in the Services menu item. We only count the Blog or News page as one page, though it certainly includes a series of posts and category pages, dynamically aggregated. 

Example 1: Caneka

creative small service website design

London-based business consulting / performance coaching firm Caneka has debuted its services with a small website as original and bold as the strategies they teach their clients. Six pages and a blog are all it takes for them to make a big impression.

Caneka is not for the faint of heart. Their targeted client is an individual ready to commit to their own development. There’s a lot of text. In a world of distracted people who only read headlines and bullet points, Caneka dove deep and filled their pages with information.

We invite you to visit the website and browse through the content pages. See how even a text-heavy website can be exciting to browse through and visually captivating. 

Example 2: International Drying Solutions

Small service website business to business

International Drying Solutions is another small service website that makes a great example of structuring information and content layout. The content is organized into six pages, including:

  • homepage — an overview that quickly answers all the vital questions 
  • who we are (about us)
  • what we do (services)
  • who we work with (clients)
  • equipment (industry-specific information)
  • contact us

The website was planned to include all the essential information, such as the service, who they work with, testimonials, and examples of past jobs, capabilities, and contact data. 

Example 3: Parkland Coral Springs Business Group

Small service website non-profit

The Parkland Coral Springs Business Group is a local business networking non-profit that supports its members and the surrounding communities. 

In 2017, we gave the website of Parkland Coral Springs Business Group (PCBG) a complete makeover. More than a redesign, the club needed a practical solution for keeping its website content current. Tasks like adding or editing members, managing events, and keeping the news section fresh no longer take weeks or months to complete.

Once we rebuilt the website in WordPress, keeping it current was hassle-free. More so, with more current content, it’s easier for members to find the information they seek. It’s also easier for prospects to learn more about the club.

The new website design is not just beautiful and modern. It is also up to date with current web technology standards and search engine optimization. The layout is responsive and adapts easily on all device screens.

And it all was accomplished with just six main pages: homepage, about us, members, events, news, and contact. Of course, the members’ page has several dozen subpages (one for each member), but they all follow the same format. The events and news pages also aggregate content in a blog-like format. All in all, a small service business format is easily applied to a non-profit website. 

Do You Need a Small Service Website?

If you’re looking for web design and development services for your website, we’ll be happy to help. See our pricing and give us a call! We work with any business, including franchises!

Madalina Iordache, CFE

By Madalina Iordache, CFE

Madalina Iordache, CFE is the President & CEO of Bright Pink Agency, a purpose-driven, award-winning franchise web design agency. A franchise marketing expert with more than 10 years of experience, Madalina is an engaged member of the International Franchise Association, an Advisory Board member and a guest lecturer on franchise marketing for the Titus Center for Franchising at the Palm Beach Atlantic University, and a known leader in the South Florida business community.