Online Reviews

Reviews are undeniably important in making purchasing decisions. Customers rely heavily on suggestions from friends and strangers when making these decisions, whether about Amazon purchases or where to eat.

Bad reviews can elevate your brand image if you use the right strategy in your replies.

Online reviews are critical in influencing customers’ buying decisions. A recent Zendesk survey showed that 9 out of 10 consumers base purchase decisions on reviews. Moreover, 80% of those buyers will change their purchasing decision based on negative evaluations.

I’m excited to share that the long-awaited Bright Reviews 2.0 is finally available! It not only looks better, but it’s full of great new features – such as the analytical dashboard, the editor’s preview, and the integrated Facebook and Google reviews. TL;DR: A quick-start guide will give you a tour of the app as soon as you log in (only on a desktop browser for now; we’ll post a video tour for mobile soon.) Without further ado, let’s explore what’s new. New Domain: BrightReviews.app If you noticed a new URL in the address bar, that’s because we moved everything onto… Continue reading What’s New in Bright Reviews 2.0