The Medium Service Website: Examples, Guidelines & Recommendations
What we refer to as a medium service website is a website that sells or promotes a service and has somewhere around 20 pages. We use this term to differentiate it from the small service website and, of course, from the single page website.
Beyond the page count, a medium size website is more complex in structure and layout. It always has two tiers of navigation since single-tier navigation should never include more than seven items. Subpages run under the main pages, such as Services, Programs, or Case Studies. This helps organize the information in a logical and easy-to-locate structure.
Who Needs a Medium Service Website?
Small businesses that provide complex services or a suite of services most often need a medium service website. But the more complex a company’s services are, the more pages are necessary to present and explain those services properly. Therefore, they may need to be grouped into categories or explained by case studies.
The business might also need to explain and categorize the types of customers it works with. Other industry-specific pages often deliver the marketing message a business is trying to convey.
What Does It Typically Include?
We typically include the following pages in medium size service websites:
- A Services section: this often includes more than six pages; sometimes, they are grouped into categories.
- About Us section: the subpages may include staff, testimonials, and industry-specific pages.
- Our Clients: this section is other times named “Who we work with,” “Patients,” “For Parents,” “For Businesses,” etc.
- Case Studies: sometimes named “Client Stories”
- News or Blog (or both)
- Several industry-specific pages
Example 1: Signal Restoration Services
Signal Restoration Services, a property damage restoration company, hired us to redesign and rebuild their website in WordPress in 2016. We won a Silver Addy Award for the responsive website design work we did on Signal’s website.
Example 2: Tailored Talent
Tailored Talent, a talent search, staffing, and HR solutions company with headquarters in Hamilton, Ohio, needed a new website. So we delivered a creative, well-organized website that serves their needs and those of their prospects.
Example 3: Listopad & Finder Family Dentistry
A family dental practice in Coral Springs, Florida, doctors Listopad & Finder needed a new web presence to market their services. A medium service website format was perfect for their needs. As expected, the largest section is Services. However, beyond that, the rest of the pages are typical for any service website.
Example 4: My Fort Lauderdale Beach
My Fort Lauderdale Beach is a web portal that aggregates all things of interest that happen on Fort Lauderdale Beach. From events to hotels and restaurants, it is all available on the website.
Need a Medium Service Website? Contact Bright Pink Agency Today
A medium service website is the perfect solution for businesses who want to showcase their complex services, categorize them, and provide case studies. If you’re looking for a professional web design and development company, contact Bright Pink Agency. We’ll be happy to help. See our pricing and give us a call!