Technology in all areas is evolving rapidly, and it’s no different in social media marketing. Social networks rely on new trends in technology to further their efforts in keeping visitors on their platforms. Taking into account that over a third of the world’s population is on social media, marketers are also investing more and more effort into improving their strategies. Here are the social media marketing trends in 2017 to watch for:
1. Messaging Apps
Messaging apps like WhatsApp, Facebook Messenger and WeChat are growing more popular day by day. In fact, chat apps have more users than traditional social networks and are millennials’ preferred form of communication. Many brands have already begun to leverage the widespread presence of chat apps.
Companies are solving problems with customers (especially millennials) by chatting with them directly on messaging apps. As over-the-top (OTT) messaging continues to rise, we will also see an increase in the number of brands that will use chat apps to push products and provide customer service.
The use of chatbots is directly linked to the popularity of messaging apps. Facebook and Google already provide the possibility to implement chatbots into their chat apps. Chatbots are designed to answer questions instantly and are capable enough to give accurate answers and solve customer problems.
Giving fast and accurate responses is an essential way to retain customers. Companies that use chatbots thus improve their customer service and provide faster responses to a growing number of users. For this reason, chatbots are expected to become more popular in 2017 and beyond.
3. Live Videos
Live videos are a big trend right now. While written content is still an essential type of content on social media, visual content, particularly videos, can produce a lot more engagement. Twitter’s Periscope and Facebook Live hold the most numbers in terms of viewership, but other platforms are on the rise, as well.
Brands can share live videos of events, Q&A sessions, product demonstration, and more. Videos are a great way to keep users interested in content and we will most likely see an increase in social media live streaming this year.
4. Virtual and Augmented Reality
Reality can be expanded in many different ways through technology. Companies can use VR technology and augmented reality to share experiences in ways that create better relations with their audience.
Augmented reality can be employed in live filter and selfie apps like Snapchat that are essentially social media apps. Virtual reality videos, which can be viewed with a VR headset, deliver a more immersive experience and can have a longer lasting impact on viewers. Social media in 2017 is expected to include more and more virtual and augmented content.
5. Less Fake News
The Internet is the main news source of a growing number of people, especially millennials. During the last presidential election, various media outlets published fake news about both candidates and many of these news pieces were shared on social media.
As soon as the fake news epidemic was uncovered, Facebook and even Google started taking steps to combat the problem. Fake news not only have a negative impact on users, but also on companies that distribute them on social media. Although social networks are fighting against the proliferation of fake news, companies also have to be vigilant in terms of what content they share.
The social media marketing trends this year are focused on faster communication, efficient content delivery through live videos and virtual reality, and media transparency. Follow these trends and the many more to come to succeed at reaching and engaging your target market.
But social media is only one tool in the digital marketing toolbox. Check out these 9 digital marketing standards your website must meet in 2017, as well as these tips for website readability and accessibility in 2017.