Held on a perfect South Florida fall evening, the Tomorrow’s Rainbow 16th Anniversary event was truly a beautiful thing. They invited their clients, supporters, donors, and the public to their 2.5-acre Coconut Creek farm to help celebrate with tours of the property, meeting the team, and learning about their organization. This was also the perfect opportunity to show off their striking new logo and branding – which we designed.
We at Bright Pink Agency don’t ‘horse around’ (ha!) when it comes to our clients. We regularly work with state and local nonprofit organizations but, earlier this year, a local nonprofit client selected us to help with their rebranding process and social media training. After redesigning their logo, we created several versatile templates and presented the informative classes, setting their team up with all the tools they needed to move forward in a colorful – yet cohesive – way.
Open House at the Farm
Last night’s event was both an open house and a formal reveal of the new branding. Founder and Executive Director/CEO Abby Mosher was on hand to answer questions and greet guests, along with her staff, administrators, and board members. Laughter and upbeat music permeated the fresh air. All of Tomorrow’s Rainbow representatives were engaged in lively conversation with guests. It was a wonderful opportunity to learn about their services and see the facility first-hand.
The property hosts a peaceful memorial garden, a musical garden, a candle lighting shed, and sets for outdoor creative play including a puppet theater, a sandbox, and therapeutic play areas. Their “four-legged counselors” each have their own well-maintained stables and pens. They also offer three private air-conditioned therapy stalls for individual and family counseling sessions with therapists.
More than 200 people were present, but with such an expanse of space to roam and things to see, it still felt intimate and no one was on top of each other. It was fantastic to see all of the elements we had worked on come together, live, and in person! The strength of their creative branding was evident in all of the little details. Seeing the logo on signage in real life (not on a screen) was awesome for the team and it really felt like we had contributed to something truly important.
About Tomorrow’s Rainbow Logo Redesign
The logo redesign was based on their original logo and color scheme. But the goal was to make it more modern and inclusive, better reflecting the diversity of their young clientele. We wanted to preserve its essence, so people won’t find it hard to recognize it, but bring it into “today”. This resonated well with Tomorrow’s Rainbow team and lead to a successful logo redesign process. We should also mention that they have previously attempted to have their logo redesigned on two separate occasions (with other agencies). However, they didn’t feel the results were right for their organization, so they decided to continue with the old logo.
“It is a delight to be able to work with such an efficient and talented marketing firm. I highly recommend working with Bright Pink Agency to meeting your marketing/branding needs,” said CEO Abby Mosher in a Google review she left for us earlier this year.
About Tomorrow’s Rainbow
Tomorrow’s Rainbow guides children ages 5-17 through the stages of grief, trauma, and loss through a variety of outdoor activities. They allow the children to express themselves in the best way for them. Set on an idyllic farm near Tradewinds Park, the children can connect with and help care for miniature horses, standard horses, goats, donkeys, and even a pot-bellied pig, who all live right there on the premises. The time spent with the gentle, accepting creatures is therapeutic in itself. Coupled with the knowledgeable, caring staff of counselors and therapists, one can easily see how truly healing this place is. Over 5,000 children have benefited since their inception in 2005.
We’re proud of the work we do for our clients. But we’re actually more proud of the work our clients do. It’s just our purpose to help them fulfill their purpose. Tomorrow’s Rainbow is making a huge difference in the lives of grieving children who are suffering and need help. And it’s wonderful to know that Abby and her entire team are there to help guide them back to joy.