Introduction to Tomorrow’s Rainbow
Tomorrow’s Rainbow is a South Florida-based nonprofit that supports children, teens, and families navigating the complexities of grief, trauma, and loss. By offering a unique blend of equine-assisted therapy and peer grief support groups, Tomorrow’s Rainbow creates a compassionate environment where emotional healing truly begins. Their work is transformative, touching the lives of hundreds of families each year. When they were ready to update their website to reflect their growth and mission, they came to us for a vibrant redesign aligned with their long-standing brand.
Our Long-Standing Partnership
Having collaborated with Tomorrow’s Rainbow in the past to create their bright and colorful branding, we were already familiar with their vision and values. We knew their new website had to capture the same energy, positivity, and warmth their brand radiates—even while addressing sensitive topics like grief and loss. The site needed to be more than just functional; it had to create an atmosphere where families could feel supported and welcomed at every turn.
Branding the Website
Their request was clear: consistency was key. Tomorrow’s Rainbow wanted their signature brand elements that we had designed for them—custom fonts, the recognizable color gradient bar, and playful design touches—woven throughout the site. These elements help maintain the balance between fun and functionality, ensuring the site is approachable and engaging while still honoring the serious nature of their work.
