Redesign a Nonprofit Logo. Redefine a Brand
In 2005, Executive Director/CEO, Abby Mosher founded Tomorrow’s Rainbow, a 2.5-acre farm in Coconut Creek to help South Florida kids and their families navigate through overwhelming loss, grief, and trauma. Today, the property hosts a series of peaceful healing gardens, memorial spaces, and tranquil settings for therapeutic play and recovery. Additionally, their program also includes counseling services with therapists and incorporates time with their barnyard staff – miniature horses, goats, standard horses, a donkey, and a pig – to help connect with kids on a deeper level. But, after 15 years of providing this important service, Abby found herself needing some help navigating the rebranding process.
The Problem: Nothing Fits Anymore
First, they had outgrown their original logo. Though they loved it deeply, they understood that it had become outdated both in style and function and didn’t reflect the diversity they needed it to. Next, the horse and cart didn’t accurately represent the experience or their unique “four-legged counselors.” Furthermore, the organization had grown so much over the years and become a real pillar of support in the community. They also knew they needed to bring their branded assets together overall in a cohesive way, and really step up the visuals to reflect the true high-quality services offered. Their organization relies heavily on various printed materials and there wasn’t a consistent theme throughout. It was time for professional help.
The group had attempted twice with different design agencies to improve the logo while still keeping it personal and true to themselves. They were left feeling “burned” and burned out each time. Having spent a bunch of money without anything to show for it, it must have been a bit overwhelming for Abby to try again. However, after we met with Abby and Patrice Blair, Vice-Chair of their Board of Directors, they saw something different in us. They agreed to give us a shot.