Signal Restoration’s Relentless Marketing Partner

Signal Restoration Services is a national large loss disaster response company that prides itself in providing relentless customer service. As a major emergency property damage response company working 24/7/365 with large organizations, they require a marketing partner just as dedicated to supporting them. 

The Problem

Signal leadership wanted to take their marketing to the next level to truly reflect the strength and status of the brand they had built over the years. The company had been in business for over 40 years and their branding had evolved over time, but it did not accurately represent the quality and experience of their team, anymore. As a company handling high-profile, multi-million dollar restoration jobs for major clients throughout the US, Canada and the Caribbean, their goal was to make a consistently great first impression whenever they approached potential clients. They decided they could use some help with their WordPress website and refreshing their branding.

The Approach

Website Design & Development

When we started planning the redesign of the website, we understood the overall look and feel of the design was very important to the client, as well as the functionality and user experience (UX,) and accessibility compliance. Our design team worked to streamline the navigation and reorganize the site map to focus on vital information. We adapted a sleek, modern look with the use of black, white, gray and a bold red to really pop. We used abstract structures and architectural photos for visual interest. 

Branding and Assets

Through the years as Signal’s marketing partner, we’ve created various branded assets, such as: 

• a detailed social media plan, including an editorial calendar, custom content,
• a suite of social media graphics,
• various ads and advertorials, 
• an informational company brochure and presentation folder, 
• enhanced case study presentations, 
• multiple printed and digital flyer concepts and designs, 
• sales presentations in multiple formats,
• custom digital banners,
• and so much more.

The Outcome 

The updated WordPress website is an accurate digital representation of what the Signal Restoration brand is today. It is also easy to use and update and has continued to evolve, with additional pages being added when needed.  Their branded assets are consistent and streamlined, and every element they use is part of a comprehensive set. 
We also aim to empower their business development and sales teams, by making sure they have the tools they need for producing new materials on the fly, as needed – because who hasn’t had the need to quickly throw together a custom presentation, minutes before an unexpected opportunity presented itself? By giving them “live” assets, the Signal team has the ability to quickly create custom variations of their branded presentations and flyers that were already designed and approved. This ensures they keep a consistent, professional presence whenever their sales teams meet with potential clients. 

In Conclusion

We’re proud to be Signal’s marketing partner and we work hard to assist them with all their marketing efforts. We function as an extension of their team. Our familiarity with their brand, their guidelines, benchmarks, and with the industry as a whole, is just one of the attributes that make our relationship successful. We collaborate and exchange suggestions and ideas, and provide them the same relentless customer service they provide to others in need. 
If you’re looking for a true marketing partner, someone who “gets” you and who “gets it” in general, reach out to us. We can help you create a marketing plan, provide branding support, and we can help design, develop and maintain your new or existing website.