In today’s digital age, a strong online presence is an absolute must. A website is the go-to destination for small and emerging franchise businesses, serving as a gateway for new customers, brand growth, and expansion. However, determining a website’s purpose, target audience, and design is not always easy when budget constraints are involved.
A Digital Dilemma
Owl Be There is an emerging franchise brand in the senior placement industry. Its franchisees are senior care advisors specializing in providing “white glove” service to aging individuals and their families navigating the complexities of senior living options. The business needed a website to attract prospective franchise candidates and inform them about the brand’s services, benefits, and franchising process. We knew we wanted to prioritize SEO to gain organic traffic without relying on ads. It was certainly nothing we hadn’t handled before. There was one major setback, however: emerging brands often have tight budgets for brand expansion, especially since several components are included in their ongoing expenses, such as franchise development and broker fees. With a slim marketing budget available, we tackled the challenge creatively. Our team implemented a phased approach to establish a solid foundation to build on as Owl Be There’s capital increased.
We decided the best and most feasible approach was to create a single-page website that would scale as Owl Be There’s franchise expanded. Our team collaborated closely with Owl Be There to design a visually appealing, user-friendly interface highlighting their expertise and unique value proposition. A key goal was to ensure the website’s scalability. We designed the site with flexibility in mind to easily update it with new content pages and franchisee updates as the brand grew.