Carlene Murray Health & Wellness: the Total (Marketing) Package

Whenever one of our favorite business entrepreneur clients calls needing design and development support for her newest endeavor, we are always excited to help! Her most recent ventures have had our designers working hard on logo design, branded assets, and ongoing print materials. 
Carlene Murray has been our client in several roles. She has always been committed to helping others. We were introduced to her several years ago when she worked at a talent acquisition firm, so we were her first choice when she began her consulting firm and needed her own logo and branded assets. Then, as her scope of services grew, she called us again to help her rebrand for her Health, Wellness, and Life Coaching business. Since then, she’s already opened a unique fitness studio. We are honored and proud to be her marketing partner! 

Evolution of a Logo

Carlene launched Carlene Murray Health and Wellness and came to us to work on a logo design that was an evolution of her existing logo for her consulting firm. She wanted to extend the recognition she already had with her current client base to offer a more-encompassing Health and Wellness element, with an added touch of being a certified Life Coach. We analyzed her original logo and identified ways to grow it to suit her new role. Once we found the right combination of fonts and colors to reflect her zen-like personality, we were excited to get to work on the website! 

Website Design Process & Development

We got to work planning the content and putting together the wireframes for the new website. Carlene is an absolute gem to work with. She is thoughtful and intentional and knows what she needs to do with her business to be successful. Our planning sessions were nothing like work, it was more like hanging out with a friend discussing ideas and options. And we came out with something magical. The light, airy feel of the site is a breath of fresh air. Pops of gold and the use of a small bud icon throughout really glammed it up while retaining an essence of peace, support, and growth. Once she approved the design, our programmers developed her WordPress theme. This made it easy for Carlene to update her own content and made it easy for visitors to navigate the site, learn about her services and experience, and then contact her when they’re ready. 

Branded Assets

As we made progress on the website design and development, we also designed a suite of branded assets for her to use including an email signature, business card design, a “Coming Soon” announcement card, a thank you card, her social media assets, and an email marketing template design. The branded materials really make it easy for Carlene to show who she really is: polished, professional, put together, and committed to her clients. 

Ongoing Support

We continue to enjoy our partnership with Carlene since this project was completed. Since then, she has contacted us to provide ongoing web support and updates to her site, which is working out “better than well” for her business. She has also started a new venture and asked us to work with her on some co-branded assets to introduce her services to this separate client base.  We have also designed some counter cards and a mailer postcard, as well as a print ad. 

In Conclusion: We’re Big Fans!

We really enjoy collaborating with Carlene and we can’t wait to see what she decides to do next. Until then, we will keep on supporting her in any way we can. If you know someone who needs a new or updated website design and development, logo design and branding help, graphic design for digital or printed materials, ongoing technical support, or someone to collaborate with for marketing solutions and ideas for your business, give us a call!