Bright Pink Agency’s 15th Anniversary: 15 Lessons Learned in 15 Years
Unpacking the 2024 Selling Franchises Summit: Insights into the Power of Content Marketing
Welcome to a whirlwind tour of the 2024 Selling Franchises Summit! As an Advisory Board member of the Titus School for Franchising, I had the opportunity to put together and moderate a marketing panel. And since marketing and sales go together like leads and opportunities, our panel was aptly named Content Marketing: the Key that Unlocks Franchise Leads. Over two days (January 18 and 19) in West Palm Beach, Florida, the summit was a treasure trove of insights and takeaways, especially for those passionate about marketing and franchising like me. Content Marketing Everywhere – Carey Gille’s (CEO, Frachise FastLane) HERO… Continue reading Unpacking the 2024 Selling Franchises Summit: Insights into the Power of Content Marketing
The Power of Connection: How Managed Live Chat Spells Success for Businesses
In today’s fast-paced world, customers crave constant communication from businesses. When we have immediate questions, we expect immediate answers. So, it’s a letdown when we interact with an automated system. Why is the artificial so disappointing? The truth is that customers desire the genuine connection and empathy that only a managed live chat service can provide. Imagine having a real person at your fingertips, ready to deliver top-notch service and secure valuable leads. Yes, you read correctly! Our managed live chat improves your customer support abilities and significantly increases conversion rates on your website. We’ll explain in detail below. What… Continue reading The Power of Connection: How Managed Live Chat Spells Success for Businesses
Look Back to Look Forward: Your Marketing Checklist Essentials for the New Year
The possibilities 2024 holds are endless! However, before you focus full steam ahead and concentrate on your new goals, it’s wise to take some time to reflect on your accomplishments. Marketing constantly evolves, bringing along new tools and initiatives along the way. What were you able to achieve in 2023? What are some of the things you hope to change for the new year? Before jumping into new projects that drive you forward, think back on some of the basic components that make your business what it is with our marketing checklist. Your Marketing Essentials Checklist Good first impressions are… Continue reading Look Back to Look Forward: Your Marketing Checklist Essentials for the New Year
