Blog

Where franchising goes, we follow! Recently, our President and CEO, Madalina Iordache, and Director of Business Development, Matthew Cancino, attended the Franchise Customer Experience Conference (FCXC) in Atlanta, Georgia. The two and a half days-long event brought together franchise professionals, representing both franchisors and franchise suppliers, who shared invaluable insights into franchising marketing and operations.  While there were plenty of learning opportunities during panel discussions, roundtable sessions, and fireside chats, we wanted to share highlights from the two keynote speakers, Shawn Kanungo and Jay Baer. Here are a few of the takeaways that resonated with us. Be Bold First up… Continue reading Franchising Insights: Takeaways From FCXC

Remember the good old days when the biggest decision we had to make in web development was what font we wanted to use? Oh, how the times have changed! When you inspect the proverbial hood of a website, there’s more than meets the eye when it comes to functionalities. How do they serve their purpose? It all starts with choosing the right content management system (CMS), either open-source or proprietary. Whether you roll with an open-source platform or take the proprietary route, we’ll lay out the pros and cons of each type of CMS so you can determine which one’s… Continue reading Open-Source vs. Proprietary CMS: What’s Best for Your Franchise?

In today’s fast-paced digital world, staying ahead of the curve is crucial for businesses aiming to thrive online. With constant updates, emerging trends, and new social media platforms hitting the market, it can be challenging to keep up with the ever-evolving digital landscape. That’s where having a trusted partner like Bright Pink Agency comes into play. The debut of Threads highlights how partnering with us can help you stay in the know and ensure your digital presence remains fresh and engaging.  The Latest and Greatest Launched on July 6th by Meta (the parent company of Facebook and Instagram), Threads further proves… Continue reading Tying Up Loose Threads: Staying Ahead in the Ever-Evolving Digital Landscape

At Bright Pink Agency, we understand the power of branding and marketing. We have witnessed firsthand how a well-crafted message and a compelling campaign can make a significant impact. But we also believe that our role as marketers extends beyond promoting products and services—it’s about making a positive difference in the lives of individuals and the community as a whole.  It’s why we’re proud to have partnered up with the Mental Wellness Networking Alliance, an organization dedicated to promoting mental health awareness and fostering supportive communities. They share our vision of putting mental health front and center and providing access… Continue reading Ending the Stigma and Advocating for Mental Health: Bright Pink Agency Joins the Mental Wellness Networking Alliance