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Marketing

Marketing with a Mission: Achieving Long-Term Success Through Purpose-Driven Marketing Strategies

Consumers today want more than just a product—they want to support brands that share their values. Purpose-driven marketing helps franchisors, nonprofits, and businesses connect with their audience on a deeper level, leading to stronger brand loyalty and real impact....
Consumers today want more than just a product—they want to support brands that share their values. Purpose-driven marketing helps franchisors, nonprofits, and businesses connect with their audience on a deeper level, leading...

5 Marketing Myths & a Truth

How Much Should I Invest in Marketing?

How much should you invest in marketing? The answer isn’t one-size-fits-all. 📊 While the average business spends 7-12% of revenue on marketing, the right allocation depends on your industry, growth stage, and goals. Whether you're a startup building brand awareness or a mature company optimizing ROI, knowing where and how to spend is key. 💡 From budgeting tips to tracking marketing success, we break it all down for you. Ready...
How much should you invest in marketing? The answer isn’t one-size-fits-all. 📊 While the average business spends 7-12% of revenue on marketing, the right allocation depends on your industry, growth stage, and...

Inspirational Holiday Marketing Strategies

The holidays are around the corner, which means that most eCommerce businesses should expect a big wave of sales and revenue gains....
The holidays are around the corner, which means that most eCommerce businesses should expect a big wave of sales and revenue gains....

What to Do Right After You Launch Your WordPress Website Post-Launch Checklist

The day of your WordPress website rollout is an exciting one. But that’s just the beginning of your efforts to grow your business through your website....
The day of your WordPress website rollout is an exciting one. But that’s just the beginning of your efforts to grow your business through your website....

10 Landing Page Optimization Tips for Higher Conversions

Your landing page is a critical part in your digital marketing campaign. When done right, a landing page can be the driving force behind your sales and company revenue. Yet, creating a landing page that converts is not an easy task....
Your landing page is a critical part in your digital marketing campaign. When done right, a landing page can be the driving force behind your sales and company revenue. Yet, creating a...

7 Resolutions for Long-Term Business Success in 2020 & Beyond

Why limit resolutions to January? Set your business up for long-term success with these seven actionable strategies—whether it's improving compliance, strengthening your marketing, or expanding your network. Ready to make this your best business year yet? Let’s dive in!...
Why limit resolutions to January? Set your business up for long-term success with these seven actionable strategies—whether it's improving compliance, strengthening your marketing, or expanding your network. Ready to make this your...

So You Think You Can Blog?

So you think you can blog? Crafting a compelling blog is more than just writing—it’s about choosing the right topics, platforms, and structure to engage readers and improve search rankings. From selecting an attention-grabbing topic to using captivating images and formatting your content for readability, a strategic approach makes all the difference. Follow these five key blogging tips to streamline your content and maximize its impact. Ready to take your...
So you think you can blog? Crafting a compelling blog is more than just writing—it’s about choosing the right topics, platforms, and structure to engage readers and improve search rankings. From selecting...

Small Business SEO: Why Your Website Isn’t Ranking

“Why is my website not ranking?” is a question we get asked a lot. To answer this query, we’ll point out key strategies that form the backbone of a well-ranking website....
“Why is my website not ranking?” is a question we get asked a lot. To answer this query, we’ll point out key strategies that form the backbone of a well-ranking website....

“Our Website isn’t Selling, and it’s your Fault!”

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