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Franchise Marketing

Open-Source CMS vs. Proprietary CMS: What’s Best for Your Franchise?

Your CMS choice can make or break your website’s flexibility, security, and scalability—so which one should you choose? Open-source platforms like WordPress offer customization, community support, and cost-effectiveness, while proprietary systems like Shopify or Wix promise built-in support and advanced features (but with more restrictions and higher costs). If you’re weighing your options, read on to discover the pros and cons of each—and find out which CMS aligns with your...
Your CMS choice can make or break your website’s flexibility, security, and scalability—so which one should you choose? Open-source platforms like WordPress offer customization, community support, and cost-effectiveness, while proprietary systems like...

What You Need to Know About Multi-Location Marketing 

Expanding your business across multiple locations is an exciting opportunity—but it also comes with unique marketing challenges. How do you maintain brand consistency while catering to different local audiences? From SEO and social media to paid advertising and event marketing, multi-location businesses must strike the perfect balance between centralized strategy and localized execution. Discover the key strategies, best practices, and expert insights to elevate your multi-location marketing efforts and ensure...
Expanding your business across multiple locations is an exciting opportunity—but it also comes with unique marketing challenges. How do you maintain brand consistency while catering to different local audiences? From SEO and...

Unlock the Secrets: 10 Must-Ask Questions About Web Design Franchise Solutions

Considering a website redesign for your franchise? Before making a decision, explore these 10 essential questions to ensure your new web design solution aligns with your brand's growth and operational needs. From scalability and CRM integration to maintaining brand consistency across locations, this guide offers critical insights to help you choose the right path for your franchise's digital presence....
Considering a website redesign for your franchise? Before making a decision, explore these 10 essential questions to ensure your new web design solution aligns with your brand's growth and operational needs. From...

Takeaways from the 2022 IFA Emerging Franchisor Conference

Whether you’re just starting to think about franchising, are currently growing an emerging franchise brand, or are established and just want to see what we got out of the EFC, this one’s for you!...
Whether you’re just starting to think about franchising, are currently growing an emerging franchise brand, or are established and just want to see what we got out of the EFC, this one’s...

The Small Service Website: Examples, Guidelines and Recommendations

A small service website may be compact in size, but its impact can be big. Whether you're a local business, consultant, or nonprofit, having a well-designed website is essential for credibility and growth. In this article, we explore what a small service website is, who needs one, and real examples of businesses that are using them effectively. If you're considering a new website, discover key elements that will help your...
A small service website may be compact in size, but its impact can be big. Whether you're a local business, consultant, or nonprofit, having a well-designed website is essential for credibility and...

What to Do Right After You Launch Your WordPress Website Post-Launch Checklist

The day of your WordPress website rollout is an exciting one. But that’s just the beginning of your efforts to grow your business through your website....
The day of your WordPress website rollout is an exciting one. But that’s just the beginning of your efforts to grow your business through your website....

Is Your Mobile Website a Nightmare?

It's a fact, mobile devices generate more search traffic than traditional desktop computers. So it goes without saying that investing in a mobile website is no longer a whim, but a must....
It's a fact, mobile devices generate more search traffic than traditional desktop computers. So it goes without saying that investing in a mobile website is no longer a whim, but a must....

4 Marketing Strategies Every Emerging Franchisor Should Embrace

Marketing for emerging franchisors is all about balance—establishing brand consistency while empowering franchise owners. Here are 4 proven strategies that work....
Marketing for emerging franchisors is all about balance—establishing brand consistency while empowering franchise owners. Here are 4 proven strategies that work....