Franchise Marketing

Bright Pink Agency’s Madalina Iordache and Matt Cancino meeting with Dr. John Hayes, Director of the Titus Center for Franchising at Palm Beach Atlantic University. Bright Pink Agency is pleased to announce that we’ve been appointed to the Titus Center for Franchising Advisory Board at Palm Beach Atlantic University. This opportunity signifies our commitment to supporting the franchising business model and marks our rising presence as a valuable supplier of marketing services to the franchise community.  The Titus Center for Franchising at Palm Beach Atlantic University is renowned for its exceptional programs and initiatives that engage, educate, and inspire current… Continue reading Bright Pink Agency Joins Titus Center for Franchising Advisory Board at Palm Beach Atlantic University

Thinking about revamping your franchise website? Well, don’t take another step without getting insider knowledge! To avoid escalating problems down the line, here are ten frequently asked questions about franchise web design that will guide you towards an overhaul that’s both scalable, coherent, and effectively supports your franchisees. From seamless integration with your pre-existing systems to ensuring brand consistency across all locations, you’ll get the nitty-gritty details you need to make your franchise web design a sensational success. Get excited because you’re on the path to excellence!  Question 1: How do you build a scalable website? Will we need a… Continue reading Unlock the Secrets: 10 Must-Ask Questions about Franchise Web Design

Palm Beach Atlantic University held its fifth-annual Selling Franchises Bootcamp sponsored by Titus Center for Franchising, January 19-20. Bright Pink Agency president and CEO, Madalina Iordache, spoke on one of the featured panels. Having worked closely with franchise brands for over 10 years, creating successful growth strategies for both franchisors and franchisees, she’s always willing to share her knowledge and experience to help others. A Well-Rounded Panel Robin Gagnon, MBA, CFE, CBI of We Sell Restaurants, LLC, moderated the panel. Co-panelists Marci Kleinsasser, CFE, and Taylor Gregory rounded out the accomplished group. They covered a range of important franchise marketing… Continue reading Educating Franchisors About the Importance of Content Marketing in Franchise Sales at PBAU

Whether you’re just starting to think about franchising, are currently growing an emerging franchise brand, or are established and just want to see what we got out of the EFC, this one’s for you!