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Tutor Doctor Franchise Website Migration to WordPress

Tutor Doctor

The ChallengeThe SolutionOur ApproachObjectivesResults

The Challenge

TutorDoctor.com and TutorDoctor.co.uk (collectively, 278 locations) were built on a proprietary platform that did not afford the client the opportunity to make their own content changes. The client felt their website vendor was not responsive to their needs, with changes taking too long to complete. Moreover, their website vendor controlled all their digital marketing efforts, including hosting, SEO, paid ads, and additional services, in an “all or nothing” package, making a “breakup” a very difficult undertaking. It was decided that a move to WordPress, an open-source content management system, would offer more flexibility and autonomy over marketing content.

The Solution

The solution we presented was rebuilding their website on a WordPress Multisite platform. This allows the client to make content changes easily but also allows their franchisees access to their local websites so they can manage their own content.

We proposed a custom solution that was the right fit for the client’s needs at the time. While we typically perform content planning, writing, UX/UI design, and optimization, due to the time constraints the client just needed the websites moved over before the contract ended.

Everything we developed was custom-made for the client’s needs, rather than trying to fit the client’s needs in a pre-made product. From what content can be editable to franchise-specific settings pages, we listened and delivered creative solutions.

Timeline

We started work on September 1st, 2023. The US/Canada website launched on November 29th, and the UK website was launched on December 6, on time for their international Convention to be held in Toronto in mid-December.

Services Provided

Hosting contract negotiation and priority support (WP-Engine)

Website programming (from a proprietary platform to WordPress Multisite)

Content migration (more than 10,300 pages across 280 websites)

Integrations

  • Google Maps API for the location finder
  • BANG API – a system that the client is using for managing assigned areas of operation and for storing leads from the website

QA & testing

Project Management and priority support

Our Approach

Our approach is rooted in constant communication. We established weekly calls with our client and daily internal huddles to ensure everyone stayed on track. The client also received access to our project management space where they were able to track progress and provide feedback in between meetings.

Objectives

  • Provide a seamless transition from a proprietary platform to an open-source platform.
  • The client owns their website and is not locked into a long-term contract.
  • The client can make content edits without reaching out to the developer.
  • Improvements to location finder.

Results

The websites launched at the end of November and the beginning of December, right on time for the brand’s annual conference (Dec 12-14).

“The Bright Pink team have been nothing short of fantastic in rebuilding and migrating, not only one, but two of our websites in a very short space of time, hitting our target launch dates. They went above and beyond for these rebuilds, and the launches were very smooth. It’s still early days, but our franchisees are extremely happy with the end results so far. Thank you Jonie, Madalina & the rest of the Bright Pink team!” – Michele Morris, Marketing Manager, Tutor Doctor

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