ohDEER Case Study

Introduction

ohDEER is an emerging all-natural tick, mosquito, and deer repellant control franchise. Following a period of growth and anticipating further new locations, the brand decided it was time to overhaul its digital presence and make its websites consistent and scalable. Despite its great existing educational content, the site couldn’t house it all, so it had to be restructured. 

The Challenges

While ohDEER’s previous website served its purpose, the company recognized the necessity for improvements to align with its expanding needs. In a proactive move to accommodate growth, they sought enhancements that would reflect their evolving all-natural brand and provide a seamless and enhanced user experience. To do so, we needed to: 

• Update user experience.
• Create a consistent franchisee template.
• Refine educational content and emphasize the all-natural differentiator.

Our Approach

We embarked on an ambitious approach centered on ohDEER’s unique needs. Our team conducted in-depth discussions to assess their requirements and objectives. We performed a comprehensive SEO audit to analyze target services and competitor strategies; the insightful analysis became the compass guiding our content creation and optimization endeavors. To understand what makes them “tick” (pun intended) and how they use the website and its features, we interviewed members of their franchise committee.

Objectives

• Provide a seamless transition from old to new website
• Create a visually appealing, all-natural-themed website
• Enhance location finder functionality
• Implement a templated website for all franchisees

Our Solution for ohDEER

ohDEER’s online presence was revolutionized. First, we introduced a unified templated design, crafting a cohesive website template that resonates across all franchise locations. This strategic move ensures a consistent and unified brand presence, reinforcing ohDEER’s overarching identity. Simultaneously, our user-focused design layout elevated the website’s overall user experience. With a keen eye for navigation, readability, and engagement, we redesigned the interface to be more intuitive and user-centric for visitors. 

To highlight their commitment to nature, we focused on all-natural branding. This involved incorporating a nature-inspired design theme that enhances visual appeal and aligns ohDEER with its core values. We had functionality in mind when we improved the location finder feature so users could effortlessly access nearby franchise services. 

The optimization journey continued with SEO-infused content, using insights from SEO audits to create informative, search engine-friendly content that educates customers and enhances search rankings. Lastly, we integrated educational content, developing engaging material to enlighten customers on the benefits of all-natural services, touting ohDEER as the singular service in the market. 

Results

Overall, we: 

• Migrated all franchise locations to the new website without disruption.
• Improved user engagement, navigation, and overall satisfaction with the website.
• Implemented local SEO strategies, leading to improved visibility in local search results.
• Achieved uniform branding across all franchise microsites, reinforcing the all-natural identity.
• Improved corporate SEO. 
• Updated search capabilities for franchisees. 
• Integrated leads to CRM.

The collaborative approach between our team and ohDEER resulted in a website that met and surpassed the objectives. The enhanced online presence now showcases the all-natural differentiator while allowing franchisees to actively participate in maintaining their local digital footprint. The project’s success illustrates strategic website development’s impact in seamlessly unifying brand identity and elevating the overall user experience within a franchise network.