Content Marketing

We’re all marketing in one way or another, especially if we’re in a customer-facing role. However, have you ever wondered if you could promote your franchise while leaving a positive, lasting impression on your community? You can, with the help of cause marketing! What is cause marketing? You might not have heard it by name, but you might be familiar with what it entails. It’s marketing with a philanthropic slant. Philanthropy sparks a collaboration between your franchise and a cause or nonprofit. Cause marketing is essentially a meeting of the minds between your franchise and nonprofit in a way that… Continue reading Empathy in Action: 5 Ways Cause Marketing Elevates Your Franchise

Welcome to a whirlwind tour of the 2024 Selling Franchises Summit! As an Advisory Board member of the Titus School for Franchising, I had the opportunity to put together and moderate a marketing panel. And since marketing and sales go together like leads and opportunities, our panel was aptly named Content Marketing: the Key that Unlocks Franchise Leads. Over two days (January 18 and 19) in West Palm Beach, Florida, the summit was a treasure trove of insights and takeaways, especially for those passionate about marketing and franchising like me. Content Marketing Everywhere – Carey Gille’s (CEO, Frachise FastLane) HERO… Continue reading Unpacking the 2024 Selling Franchises Summit: Insights into the Power of Content Marketing

In today’s fast-paced world, customers crave constant communication from businesses. When we have immediate questions, we expect immediate answers. So, it’s a letdown when we interact with an automated system. Why is the artificial so disappointing? The truth is that customers desire the genuine connection and empathy that only a managed live chat service can provide. Imagine having a real person at your fingertips, ready to deliver top-notch service and secure valuable leads. Yes, you read correctly! Our managed live chat improves your customer support abilities and significantly increases conversion rates on your website. We’ll explain in detail below. What… Continue reading The Power of Connection: How Managed Live Chat Spells Success for Businesses

A blog is vital for an emerging business. Blogging started as a way for people to express their opinions on different matters, but soon evolved into marketing tools for businesses. If you’ve just built a company and reaching out to prospects seems difficult, know that blogging can help boost your business.