Say you have a beautiful website that’s bound to wow your clients and floor your competitors. But in your rush to impress, did you forget to steer clear of these web design mistakes? If your pretty website doesn’t convert prospects into paying customers, check for these web design mistakes it could be guilty of.
Avoid these web design mistakes like your sales depended on it:
- Your Website is not Responsive. In this day and age, most Internet users are glued to their mobile phone or tablet. Not having a responsive website is inexcusable. Do you like leaving money on the table? Because you’re really pushing aside what could very well be at least 70% of your sales. It’s really astounding how many websites are still not responsive. If your website is not responsive yet, make it your main priority. Invest in responsive web design now to make your site mobile-friendly and increase your Google rankings.
- You’re Playing Automatic Carousels. Automatic carousel sliders might look cool, but recent research shows that they are a conversion killer. The main reason for that is that carousel sliders look like banner ads, and nobody wants to click on ads. They annoy your website visitors and decrease conversion rates. So take a pick – would you rather be “cool” or would you rather be rich?
- Your Pages Load too Slow. Google recommends keeping your website loading speed under 3 seconds. The longer a webpage takes to load, the more likely it is that your coveted visitors will click the x button. Yep, on the Internet, many have the attention span of a fruit fly. It’s not their fault – they’ve been conditioned to that by all the other fast-loading, instant-gratification websites out there. Page speed is also a Google ranking factor, so optimize your website loading times to retain visitors and improve your SEO.
- You’re Making Typography Mistakes. No, we don’t mean typos! (though you should steer clear of those too). After all your hard work writing content, you want it to be easy to understand, don’t you? Cursive fonts and symbols won’t help you in that regard. Don’t go overboard with fonts either – choose two fonts and stick with them. What’s more, the text spacing also matters. A lot. Don’t make your text too loose or too tight, because that can quickly compromise clarity and readability.
- You’re not Using Whitespace. Whitespace? Isn’t that wasted space? The unused space between content actually has a purpose. Its main purpose is to declutter webpages and to focus the user’s attention on what matters. For example, on google.com, there’s a lot of white space around the Google logo and search box. The focus is on the feature you want: the search. Whitespace is important as long as you use it to highlight content and declutter your webpages.
- Your Content is Badly Organized. Did you know that, on average, users read less than 30% of the text on a webpage during a visit? But this doesn’t mean you should put out less content. Visitors look for specific information and scan webpages for it. Thus, you should use text that’s easy to scan: sub-headings, shorter paragraphs, bullet points, and highlights.
- The Company Logo is Centered. According to Nielsen Norman Group, centered logos hurt website navigation. If your website logo is centered, visitors can’t easily find your home page with a single click. Why is finding the homepage important, though? Users want to access the homepage when they become lost on your website. The best practice is to keep the logo on the top-left corner. Don’t try to innovate here.
- The Navigation Menus are Confusing. Proper website navigation is extremely important to eliminate disorientation on websites. Nobody likes feeling lost. While browsing a website, users want to know where they are and how to go to another link quickly. In that respect, breadcrumb navigation and clear menus help users navigate your site smoothly.
- You’re Using Bland Images. Many websites use generic stock photos which take away clarity and meaning. However, it’s OK to use stock photos as long as they add meaning to your content. But to further reinforce the information on your website, use original photos. All images should make sense, otherwise you’re wasting design space.
Web design can be difficult to master, but avoiding most web design mistakes is not that unreachable. Want to learn more about the best practices of web design? Check out 9 web design principles for increased usability, and the truth about 7 web design myths.