10 Effective Tips to Boost Your Landing Page Conversion Rate

Your landing page is a critical part of your digital marketing campaign. When done right, a landing page can be the driving force behind your sales and company revenue. In fact, studies show that companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10. Yet, creating a landing page that converts is not an easy task. Though the formula for successful landing page conversion isn’t well-defined, here are some strategies to make your landing page shine:

1. Optimize for Mobile

Mobile browsing dominates the digital landscape, with nearly 60% of global website traffic coming from mobile devices. This means that your landing page must be optimized for mobile. The way you do that is to have your page adjust to the size of the screen (responsive). Make sure, however, that all page elements are clearly visible on mobile without zooming in. Test your landing page on multiple devices and ensure smooth navigation. By creating a seamless mobile experience, you’ll make a stronger first impression and reduce the likelihood of users bouncing off your page.

2. Simplify Your Headline

The first thing your visitors see when clicking on your landing page is your headline. If visitors aren’t compelled by your headline, they’ll most likely close your page. There isn’t a clear-cut formula for writing headlines, but you should make them clear, relevant, and relatable. Write an irresistible hook that states exactly what your offer is. Pair your headline with a subheading that reinforces the value proposition, making it impossible for visitors to ignore. A straightforward and enticing headline is a cornerstone of effective landing page tips.

3. Focus on a Single Offer

Many landing pages provide multiple offers, and this confuses prospects. The whole point of a landing page is to convince visitors that your product/service is worthwhile. If there are multiple offers, users may lose sight of the one product/service they want. Focus on the benefits of a single offer to make it more powerful. This focused approach allows your landing page to guide users to a single goal without distractions, significantly improving your conversion rates.

4. Create a Killer CTA

CTAs (calls to action) are the most important features of a landing page because they literally turn visitors into leads. Thus, how you create it is extremely important. Make sure it stands out from the rest of the page – use a color that contrasts the color in the background, make the button large but not too large, and write copy that focuses on the benefits. Use imperative language that entices visitors to take action. Additionally, ensure your CTA is positioned strategically, appearing above the fold and repeated further down the page for users who scroll.

5. Write Persuasive Copy

While you should keep your copy at the bare minimum, it’s important to make every sentence matter. Make sure you emphasize every benefit of your offer rather than describing it blankly. When you write your first sentence, ask yourself this: does it compel visitors to read on? Also, make sure your copy is cohesive from start to finish and is free of jargon. Well-written copy builds trust and effectively communicates the value of your offer, key aspects of landing page tips for boosting conversions.

6. Use Attention-Grabbing Imagery

Content is important, and so are images. Use images that stand out to grab users’ attention quickly. Your header image, as well as secondary images used throughout the page, should be in sync with your content. For example, you can go with images of your products or smiling faces that make people comfortable with your offer. High-quality visuals not only engage visitors but also help in conveying emotions and reinforcing your brand’s credibility.

7. Provide an Explainer Video

Videos speak louder than images. If you have the means, craft a professional explainer video and add it to your landing page. Like your copy, your video should state the benefits of your offer in a clear and logical manner. Keep it short – around 2 minutes should be enough to compel visitors with your offer. Videos also keep users on your page longer, which improves engagement metrics and increases the likelihood of conversion.

8. Include Testimonials

Most people are influenced by others’ opinions when making a purchase. Thus, testimonials could make your brand seem more trustworthy and valuable. If you don’t have any testimonials to showcase, politely ask your past customers what they thought about your products/services. Social media is a great way to get such reviews. Learn more about the importance of reviews for small businesses. Display testimonials prominently and include real photos or videos of customers when possible to amplify authenticity.

9. Improve Loading Times

Consider this: 40% of users abandon a website that takes more than 3 seconds to load. It’s essential that your page loads in just a few seconds to keep prospects interested. In the end, you want visitors to feel comfortable browsing your landing page. Faster load time contributes to a better user experience. Here’s a bonus tip: Google provides a free tool for page speed optimization. A fast-loading page not only improves user experience but also positively impacts SEO, making it an indispensable part of your landing page tips arsenal.

10. Provide More Contact Info

Your CTA is your main way to reach users. However, they can’t reach you directly via only the CTA. People feel more comfortable when a company provides thorough contact information such as a phone number, email address, and physical address. An alternative contact option is a live chat – it provides a quick way for prospects to talk with you when they want answers. Transparent and easily accessible contact information fosters trust, making visitors more likely to convert.

Test, Test, Test…

Although there’s no universal recipe for an effective landing page, these strategies can help you boost your landing page conversion rate. It’s important that you split-test your page and measure results to see what works best with your audience. If your conversion rate is stale, try mixing things up. Change your headline, images, CTA design, how you approach your offer, and so on. Implementing these landing page tips and continuously optimizing based on user behavior will set you on the path to higher conversions.

Looking for more tips to enhance your website? Here’s a list of essential features for small business websites. And if you’re looking for web design and development services for your business, we’re here to help—even if it’s a franchise! Give us a call or email us today!