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A Pipeline to Success—Transforming the 1-Tom Plumber Digital Presence

1-Tom Plumber

The ChallengeOur SolutionThe Results
1-Tom Plumber, a powerhouse in emergency plumbing, delivers fast and reliable solutions to residential and commercial clients. When it came to tackling their digital presence, they turned to Bright Pink Agency to flush out the competition (pun intended). With a mission to enhance their website’s functionality and give each franchise a stronger local presence, 1-Tom Plumber was looking for more than just a website update—they needed a robust strategy that would help each location stand out in their regional markets.

1-Tom Plumber, a powerhouse in emergency plumbing, delivers fast and reliable solutions to residential and commercial clients. When it came to tackling their digital presence, they turned to Bright Pink Agency to flush out the competition (pun intended). With a mission to enhance their website’s functionality and give each franchise a stronger local presence, 1-Tom Plumber was looking for more than just a website update—they needed a robust strategy that would help each location stand out in their regional markets.

The Challenge

Picture this: 1-Tom Plumber’s old website had a single-page landing page for each franchise location. While this worked for basics, it didn’t quite hold water when it came to SEO or user engagement. Without multi-page microsites, each franchise location was limited in its ability to engage local customers and appear in relevant searches. Our goal was to craft a full-scale site redesign that not only looked sharp but also supported local SEO for each franchisee—making each location easy to find and even easier to contact.

Our Solution

Bright Pink Agency brought its A-game (and our bright colors—perfectly matching 1-Tom Plumber’s brand palette) to deliver a digital transformation that checked all the right boxes.

Content Plan & Structure

We created a thorough content plan that expanded the number of pages for both the main website and each franchise microsite. Each location now has its own multi-page site with locally relevant content, providing a more comprehensive and engaging user experience. This boosted not only SEO but also each franchisee’s ability to connect directly with regional clients.

Website Design & UX/UI Improvements

Our design refresh gave 1-Tom Plumber a clean, modern aesthetic that’s as functional as it is inviting. We focused on user-friendly elements, like easy-to-access call-to-actions, strategically placed contact information, and an intuitive layout that guides users right where they need to go. Need an emergency plumber? With this new design, help is just a click away.

SEO Optimization

With dedicated multi-page microsites for each franchise, we set the stage for some serious SEO uplift. Now, each location can optimize for local searches, ensuring that when a pipe bursts, 1-Tom Plumber is the first solution clients see. We also included an FAQ section and emergency contact options to help visitors find immediate answers, further supporting local SEO efforts.

Seamless Navigation

The transition between the corporate website and individual franchisee microsites is now seamless. Whether a customer visits the main site or a franchise microsite, they’ll experience a unified brand that makes it easy to find the right location and the right services.

Image of the 1-Tom Plumber location page show casing the award winning location finder.

Working closely with 1-Tom Plumber, we began with wireframes to map out the new structure, then moved to design and technical implementation. Our team ensured that the entire transition to the new platform was smooth, with minimal downtime during the migration of each franchisee’s website.

The Results

  • Fresh & User-Friendly Design: The new website is clean, modern, and as easy to navigate as a well-oiled pipeline. Plus, the intuitive layout ensures that the home office and franchisees can make updates without a hitch.
  • Local SEO Boost: Each franchise now has a multi-page microsite optimized for local SEO, helping them capture more of their local market.
  • Increased Conversions: Thanks to improved UX, multiple contact options, and a streamlined path to contact, 1-Tom Plumber now has the foundation for an increase in lead conversions.

Want to check it out for yourself? You can visit the 1-Tom Plumber website here.

At Bright Pink Agency, we’re all about building websites that don’t just look good—they perform. 1-Tom Plumber now has a digital hub that powers their franchisees’ local success. Want to see what we can do for you? You can learn more about our Franchise Website and Development process or give us a shout!