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Before you commit to a full franchise website redesign or rebuild, you need clarity—and a franchise website strategy package that addresses more than just layout or visuals.
BrightStart is our signature solution, built for brands that need alignment, insight, and a roadmap before jumping into design or development. We combine SEO research, content audits, UX review, and visual direction into one clear, actionable plan—so your next website actually works.
What’s working? What’s not? What needs to change?
Your franchise may operate differently—but the need for a clear, strategic website roadmap is universal. Our strategic franchise website planning framework brings together technical SEO, UX evaluation, and branded visual direction to ensure your site doesn’t just look good—it performs, scales, and supports your franchise network.
Below is a breakdown of what’s included in this foundational package.
We don’t just run a report—we evaluate your franchise website through the lens of SEO, organic rankings, and technical health.
Your content should reflect your corporate identity and connect locally. We audit your site’s content to determine:
We analyze the way users move through your site to identify friction points and opportunities. This includes:
Before pixels hit the screen, we align on the look, feel, and tone of your next website. Using moodboards and sample interfaces, we establish:
Most website projects fail because they jump into design before the strategy is clear. BrightStart flips that process—helping you gain alignment, clarity, and the insight you need to make smart, confident decisions about your next website project.
Here’s what sets it apart:
Tailored for Franchise Systems
Not built for mom-and-pop shops—BrightStart is made for the complexity of franchise networks, including multi-location scalability and stakeholder alignment.
Cross-Functional Website Strategy
We bring together technical SEO, UX flow, content architecture, brand design, and your internal goals into one clear roadmap.
Clarity on What to Keep, Improve, or Rebuild
Not everything needs to be scrapped. We’ll help you understand what’s working and where to focus your efforts for the highest return.
Prevents Costly Rework or Misalignment
Without strategy, teams go in circles. BrightStart avoids internal misfires, competing priorities, and wasted budget.
Backed by 100+ Franchise Website Builds
You’re not our first. With a proven track record designing, developing, and optimizing franchise websites, BrightStart builds on lessons learned—so you don’t have to.
💡 Bright Tip: Rebuilding a website without a strategy is like building a house without a blueprint. You might end up with something that looks fine—but isn’t structurally sound.
BrightStart brings order to the chaos by aligning marketing, IT, leadership, and strategic partners before decisions are made—so your team isn’t spinning in circles.
It’s more than just planning—it’s stakeholder clarity from the start. Without a shared vision, franchise website projects often stall, spiral, or cost far more than they should. BrightStart prevents that by getting every key player on the same page before you invest in design or development.
BrightStart is ideal for:
Most BrightStart website strategy packages are completed in 4 to 6 weeks, depending on responsiveness and the inclusion of franchisee feedback add-ons.
Starting at $6,500
Pricing will vary depending on the size and complexity of your franchise website.
Franchise Owner Feedback Integration (Optional Add-On):
For brands that want it, we’ll facilitate a short survey or interview process to gather input from a handful of Franchise Owners. This on-the-ground feedback helps inform your franchise website strategy—because sometimes, the best ideas come straight from the field.
Franchise Owner Survey: +$500
Franchise Owner Interviews (up to 5): +$1,000
Getting real input from your Franchise Owners can reveal blind spots your internal team may miss—like how customers are using the site, where communication breaks down, or what’s helping (or hurting) conversions at the local level. When you include franchisee feedback in your website strategy, you’re not just building for the brand—you’re building for the people who rely on it every day.
Once BrightStart is complete, you’re ready to move into:
We designed BrightStart to fit seamlessly into your franchise brand’s growth journey—and to give you the confidence to move forward without the chaos of uncertainty.
Want to understand how strategic planning transforms your franchise website into a lead-generating machine? Explore our insights here.
BrightStart is our franchise website strategy and clarity package. Unlike a traditional proposal or estimate, BrightStart focuses on building a research-driven foundation before any design or development begins. It includes audits, insights, and planning tools to help you make confident, aligned decisions about your next website.
You’ll receive a comprehensive strategic roadmap for your franchise website. That includes keyword research, SEO and content audits, sitemap recommendations, visual direction, and optional franchise insight feedback. You can bring this roadmap to any agency for execution – though we’d love to be that agency.
Yes! One of the benefits of BrightStart is that it’s a standalone strategy product. While many of our clients choose to work with us after this phase, you’re welcome to use your roadmap with any design and development team.
Most BrightStart packages are completed in 4 to 6 weeks, depending on how responsive your team is and whether you’ve selected franchisee surveys or interviews as add-ons.
Not in this phase. BrightStart includes content strategy and visual direction—but not final design files or written copy. However, once BrightStart is complete, we offer optional SEO Copywriting and Web Design & Development packages that build directly on your roadmap.
BrightStart gives you confidence in the website you’re building—because you started with a franchise website development roadmap grounded in strategy, not guesswork. Let’s build yours.
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