Marketing

Gone are the days when just showcasing a product or service would suffice! Today’s consumers are more selective than ever. It’s important to them that they support companies that share their values and beliefs. That’s where purpose-driven marketing comes in! It also just happens to be the very cornerstone of our mission.

Barcelino, our fab mascot, doesn’t believe in marketing myths. He keeps busy seeking the truth in our library.   Let’s talk about the wild world of marketing. With technology changing faster than you can say “Google algorithm update,” it can feel like you’re constantly trying to keep up. But what if I told you that some of the things you’ve been told about marketing aren’t actually true? Yep, there are some common myths out there that could be holding your business back. Lucky for you, we’re going to break down five of those myths and give you the real truth… Continue reading 5 Marketing Myths & a Truth

How do you know how much money to invest in marketing? And how can you spend it effectively? Check out our tips on how much to best invest your marketing dollars and how to follow a marketing plan.

Social networks rely on new trends in technology to further their efforts in keeping visitors on their platforms. Marketers are also investing more and more effort into improving their strategies.