Marketing

We’re all marketing in one way or another, especially if we’re in a customer-facing role. However, have you ever wondered if you could promote your franchise while leaving a positive, lasting impression on your community? You can, with the help of cause marketing! What is cause marketing? You might not have heard it by name, but you might be familiar with what it entails. It’s marketing with a philanthropic slant. Philanthropy sparks a collaboration between your franchise and a cause or nonprofit. Cause marketing is essentially a meeting of the minds between your franchise and nonprofit in a way that… Continue reading Empathy in Action: 5 Ways Cause Marketing Elevates Your Franchise

In today’s fast-paced world, customers crave constant communication from businesses. When we have immediate questions, we expect immediate answers. So, it’s a letdown when we interact with an automated system. Why is the artificial so disappointing? The truth is that customers desire the genuine connection and empathy that only a managed live chat service can provide. Imagine having a real person at your fingertips, ready to deliver top-notch service and secure valuable leads. Yes, you read correctly! Our managed live chat improves your customer support abilities and significantly increases conversion rates on your website. We’ll explain in detail below. What… Continue reading The Power of Connection: How Managed Live Chat Spells Success for Businesses

The possibilities 2024 holds are endless! However, before you focus full steam ahead and concentrate on your new goals, it’s wise to take some time to reflect on your accomplishments. Marketing constantly evolves, bringing along new tools and initiatives along the way. What were you able to achieve in 2023? What are some of the things you hope to change for the new year? Before jumping into new projects that drive you forward, think back on some of the basic components that make your business what it is with our marketing checklist.  Your Marketing Essentials Checklist Good first impressions are… Continue reading Look Back to Look Forward: Your Marketing Checklist Essentials for the New Year

Picture this. It’s 2008. Apple introduced the iPhone 3G. The Dark Knight topped the box offices. Times were simpler, and a little-known startup called BrightPink Studio (later rebranded as Bright Pink Agency) embarked on a journey into the ever-changing marketing world. Since then, 15 years have passed. We’ve experienced paradigm shifts in technology, culture, and how we approach consumers. Marketing has evolved faster than ever, and so have we. With Bright Pink Agency’s 15th anniversary closing in, through it all, we’ve remained committed to one of our core values: the unwavering drive to learn. That’s why we’ve condensed our 15… Continue reading Bright Pink Agency’s 15th Anniversary: 15 Lessons Learned in 15 Years