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The reality is all those “how to’s” and other canned solutions you’ve come across in your searches hardly ever apply to your unique situation.
And that’s exactly why you need a franchise marketing strategy. We believe this is the best way to know where you’re standing and chart where you’re going.
We’re proud of the work we do. Others think we’re pretty great too!
While no web design and development firm can provide a fixed price estimate because of the many variables, we generally advise a budget minimum of $35,000 for a website redesign.
However, it’s impossible to give an accurate answer to this question without knowing the specifics. A website will be tailored in size, content, design, and other factors that differ greatly from client to client.
A website is designed according to the needs of its customers through a process called “needs assessment”. This means asking questions about what your company does, how it could be done better, who are you trying to reach, etc. A successful website design for one company might not work so well for another depending on their goals and objectives reaching different markets or customers.
Although we built a website for a large company in 4 months from kick-off meeting to launch, that’s extremely rare. For most typical projects, we would advise planning for at least 6 months. The more stakeholders involved, the lengthier the web design process. Always factor in time for planning and consulting meetings and user testing. For complex projects that involve migration from one system to another (Drupal to WordPress, for instance), factor in the time needed for transferring and verifying all content, which vastly differs from one website to another. Finally, you want to factor in time to update the content on your website and make sure you are optimized with local information to maximize your searchability.
It is not always necessary to start a website from scratch. If the original or current website was built on a scalable platform like WordPress, has a clear and efficient page structure, and good SEO value, you can plan instead for a redesign or “facelift”. This means updating or building a new theme to give your new website an updated, modern look & feel, add new functionality, make improvements for mobile usability or other UX/UI improvements. Generally, you should plan for a design update every 3-4 years, but that shouldn’t come at the cost of designing a brand new website.
The SEO value of your current website can most certainly be transferred to your new website. Our web design and development specialists are mindful to preserve valuable content, links, and meta tags, while at the same time addressing frequently encountered issues that affect SEO: website loading time, mobile usability issues, and other technical errors. If you already have a trusted SEO partner, we’ll work closely with them to ensure that your new website not only preserves its SEO value, but also enhances it.
Absolutely! We have great writers and editors on staff who can help create well-researched, relevant, unique, keyword-optimized text for your website. Our project managers help plan all the necessary content for the websites we produce, and our art directors will source the right photography and create the perfect illustrations to enhance the user experience.
If your new website requires content to be migrated from your old website, we’ll gladly help you transfer it properly onto the new platform of theme. Often times, the migration can be automated, which can save a considerable amount of time and cost. This is the case when the website stays on the same platform, but we have successfully automated migrations from different platforms as well. In other cases, migration is a manual process. It all depends on the specifics of every project. Whatever the case may be, our team is happy to support you in any way we can to ensure a successful new website launch.
Yes! After your website goes live we will give you all the necessary information to access your website and update it as needed. However, for the less tech-savvy of us, we also provide services to update your website for you! We do all the work and continuously optimize and update your website with whatever you need. Whatever you choose your website will be able to stay updated, relevant, and current.
Bright Pink Agency is an award-winning, full-service marketing company. Working primarily with franchisors, franchisees, and nonprofits, we’re on a mission to help businesses clarify their message and tell their story across all traditional and digital media.
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