Develop a Franchise Marketing Strategy to Drive Growth and Empower Your Network

Gain clarity and a customized plan of action to support your brand and franchisees in achieving success.

Schedule a discovery call to explore how we can help your franchise thrive.

A Franchise Marketing Strategy to Support Your Brand and Your Locations (Not Just for Selling Franchises)

It’s no secret that a great franchise marketing strategy has a direct effect on attracting new franchisees. But while there’s a lot of support for the “how to sell franchises” type of franchise marketing, there’s very little information on how to successfully market a franchise network, for the benefit of the brand as a whole and of each franchise location individually.

The reality is all those “how to’s” and other canned solutions you’ve come across in your searches hardly ever apply to your unique situation.

Why Should You Have a Franchise Marketing Strategy?

While you may already have a plan for each aspect of marketing you’re currently running (SEO, content marketing, PR, etc.) there are many benefits to having an overarching plan that includes “everything marketing”:
Get the 30,000 foot-view on what you’re currently doing;
Take a fresh look (from an outsider’s perspective) at each of the tactics you’re currently running; is everything still relevant? (A LOT has changed in 2020);
Is there something you’re NOT currently doing, but you should?
Get all your different vendors, internal marketing team, and other stakeholders on the same page;
Chart the path ahead for achieving your marketing goals.

Where You Are Today, Where You’re Going

Whether you’re just getting started in franchising, or you’re established and growing, you’re probably already doing a lot marketing-wise. From brand manuals, to social media, and to support materials for your franchisees, the more you do – the more complex your work has gotten, and the harder it has become to see the complete picture and all the effects of your actions.

And that’s exactly why you need a franchise marketing strategy. We believe this is the best way to know where you’re standing and chart where you’re going.

Should You Write Your Own Franchise Marketing Strategy?

You could, but the trouble is that you’re too close to the topic to see the bigger picture. It’s hard to get perspective when you’re swimming in the same pond. The better way is to write it with an experienced franchise marketing consultant, that can bring a fresh set of eyes (or several, in the case of an agency like ours) long with their expertise and experience.

Testimonials

Keegan Trudgen

Owner of 7 puroclean franchises

"Madalina and the entire team over at Bright Pink have been great to work with. They have been an excellent business partner in developing and executing our digital marketing strategy. In addition to keeping us on track with our websites for all of our locations, and social media, they have been a critical component for our success in digital marketing. I would highly recommend them if you are looking for a digital marketing partner and consultant."

Rick Gutridge

Puroclean in Columbus, OH

"Bright Pink Agency has been a great asset to my business. They have been helpful in getting me more exposure and traffic with their posts to Google My Business and my Facebook page. We also use their tool to help us solicit more reviews online as well. They do work for me that I don’t have time or staff to manage. I highly recommend their services."

Melissa Wittig

Puroclean Northwest

"Madalina, Hope, and the rest of the Bright Pink team have been a great help to us! Our business is growing rapidly and one of our most exciting new lead sources has been the Chat feature they added to our website. They worked with us to customize our script for the Chat person to use when speaking with our potential customers, and we have landed multiple jobs via live chat already – including a $30k fire restoration job!!!"

Award-Winning Marketing

We’re proud of the work we do. Others think we’re pretty great too!

Need Help Outlining Your Franchise Marketing Strategy?

Schedule an introductory call to discover how we can help build a franchise marketing strategy tailored to your brand's success.

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FAQs

How much does a nonprofit website cost?

While no web design and development firm can provide a fixed price estimate because of the many variables, we generally advise a budget minimum of $35,000 for a website redesign.

However, it’s impossible to give an accurate answer to this question without knowing the specifics. A website will be tailored in size, content, design, and other factors that differ greatly from client to client.

A website is designed according to the needs of its customers through a process called “needs assessment”. This means asking questions about what your company does, how it could be done better, who are you trying to reach, etc. A successful website design for one company might not work so well for another depending on their goals and objectives reaching different markets or customers.

How long will it take to build a website?

Although we built a website for a large company in 4 months from kick-off meeting to launch, that’s extremely rare. For most typical projects, we would advise planning for at least 6 months. The more stakeholders involved, the lengthier the web design process. Always factor in time for planning and consulting meetings and user testing. For complex projects that involve migration from one system to another (Drupal to WordPress, for instance), factor in the time needed for transferring and verifying all content, which vastly differs from one website to another. Finally, you want to factor in time to update the content on your website and make sure you are optimized with local information to maximize your searchability.

Do you have to start from scratch or can you use what we have?

It is not always necessary to start a website from scratch. If the original or current website was built on a scalable platform like WordPress, has a clear and efficient page structure, and good SEO value, you can plan instead for a redesign or “facelift”. This means updating or building a new theme to give your new website an updated, modern look & feel, add new functionality, make improvements for mobile usability or other UX/UI improvements. Generally, you should plan for a design update every 3-4 years, but that shouldn’t come at the cost of designing a brand new website.

How can we make sure we don’t lose the SEO value of our exiting website?

The SEO value of your current website can most certainly be transferred to your new website. Our web design and development specialists are mindful to preserve valuable content, links, and meta tags, while at the same time addressing frequently encountered issues that affect SEO: website loading time, mobile usability issues, and other technical errors. If you already have a trusted SEO partner, we’ll work closely with them to ensure that your new website not only preserves its SEO value, but also enhances it.

Can you help with content and copywriting?

Absolutely! We have great writers and editors on staff who can help create well-researched, relevant, unique, keyword-optimized text for your website. Our project managers help plan all the necessary content for the websites we produce, and our art directors will source the right photography and create the perfect illustrations to enhance the user experience.

Do you help with content migration?

If your new website requires content to be migrated from your old website, we’ll gladly help you transfer it properly onto the new platform of theme. Often times, the migration can be automated, which can save a considerable amount of time and cost. This is the case when the website stays on the same platform, but we have successfully automated migrations from different platforms as well. In other cases, migration is a manual process. It all depends on the specifics of every project. Whatever the case may be, our team is happy to support you in any way we can to ensure a successful new website launch.

Will we be able to manage our own website?

Yes! After your website goes live we will give you all the necessary information to access your website and update it as needed. However, for the less tech-savvy of us, we also provide services to update your website for you! We do all the work and continuously optimize and update your website with whatever you need. Whatever you choose your website will be able to stay updated, relevant, and current.

About Us

Bright Pink Agency is an award-winning, full-service marketing company. Working primarily with franchisors, franchisees, and nonprofits, we’re on a mission to help businesses clarify their message and tell their story across all traditional and digital media.

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