ohDEER is an emerging all-natural tick, mosquito, and deer repellant control franchise. Following a period of growth and anticipating further new locations, the brand decided it was time to overhaul its digital presence and make its websites consistent and scalable. Despite its great existing educational content, the site couldn’t house it all, so it had to be restructured.
While ohDEER’s previous website served its purpose, the company recognized the necessity for improvements to align with its expanding needs. In a proactive move to accommodate growth, they sought enhancements that would reflect their evolving all-natural brand and provide a seamless and enhanced user experience. To do so, we needed to:
We embarked on an ambitious approach centered on ohDEER’s unique needs. Our team conducted in-depth discussions to assess their requirements and objectives. We performed a comprehensive SEO audit to analyze target services and competitor strategies; the insightful analysis became the compass guiding our content creation and optimization endeavors. To understand what makes them “tick” (pun intended) and how they use the website and its features, we interviewed members of their franchise committee.
ohDEER’s online presence was revolutionized. First, we introduced a unified templated design, crafting a cohesive website template that resonates across all franchise locations. This strategic move ensures a consistent and unified brand presence, reinforcing ohDEER’s overarching identity. Simultaneously, our user-focused design layout elevated the website’s overall user experience. With a keen eye for navigation, readability, and engagement, we redesigned the interface to be more intuitive and user-centric for visitors.
To highlight their commitment to nature, we focused on all-natural branding. This involved incorporating a nature-inspired design theme that enhances visual appeal and aligns ohDEER with its core values. We had functionality in mind when we improved the location finder feature so users could effortlessly access nearby franchise services.
The optimization journey continued with SEO-infused content, using insights from SEO audits to create informative, search engine-friendly content that educates customers and enhances search rankings. Lastly, we integrated educational content, developing engaging material to enlighten customers on the benefits of all-natural services, touting ohDEER as the singular service in the market.
Overall, we:
The collaborative approach between our team and ohDEER resulted in a website that met and surpassed the objectives. The enhanced online presence now showcases the all-natural differentiator while allowing franchisees to actively participate in maintaining their local digital footprint. The project’s success illustrates strategic website development’s impact in seamlessly unifying brand identity and elevating the overall user experience within a franchise network.
The new ohDEER website was recognized for its welcoming, eco-conscious design, earning the Silver award in the Green/Eco-Friendly Category at the 2024 MUSE Design Awards. This achievement highlights the thoughtful integration of green design elements that align with ohDEER’s mission to promote environmentally responsible solutions. It’s a proud accomplishment for both the ohDEER brand and the Bright Pink team.
Bright Pink Agency transformed ohDEER’s corporate website and franchisee microsites into a cohesive, scalable, and SEO-optimized platform. Our expertise in franchise website development ensures that your brand stands out while providing franchisees with the tools they need to thrive.
Looking to refresh your corporate site or enhance your franchisee microsites? Explore our franchise website solutions or contact us today!
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