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Bright Pink for Franchises
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Bright Pink Agency Bright Pink Agency
Request a Proposal
Bright Pink for Franchises
Request a Proposal →
Bright Pink Agency Bright Pink Agency
Request a Proposal
Request a Proposal →
Bright Pink Agency Bright Pink Agency
Request a Proposal

Rebuilding City Wide Facility Solutions’ Franchise & Fran Dev Websites

City Wide Facility Solutions Screenshot
City Wide Facility Solutions Screenshot

Introduction

City Wide Facility Solutions, a leader in the building maintenance industry, needed a major overhaul of their website CMS. Their website looked good, but had been built on a retrofitted WordPress template intended for a different industry, making it inflexible and ill-suited for their needs. To empower their nationwide franchisees and attract potential franchise owners, we partnered with City Wide to rebuild both their Corporate Website and Franchise Development Site from the ground up—including a full SEO-optimized migration to a subfolder-based website architecture.

The Challenge Ahead

City Wide faced several challenges with their previous website:
 
  • The WordPress template was not designed for their industry, making updates and customizations cumbersome.
  • The platform lacked scalability to support their growing network of 100+ franchise microsites.
  • Franchise locations had SEO limitations due to the previous subdomain structure.
  • Some franchise locations had custom content that risked being lost during the transition.
  • Their office locator tool was not user-friendly.

 

before and after of the city wide facility solutions website rebuild project

Our Tailored Approach: Rebuilding for Scalability, SEO, and Franchise Growth

We approached the project with a dual focus: enhancing functionality while maintaining a familiar design to ensure continuity.
 
Here’s what we delivered:
 

1. Corporate Website Rebuild

    • Transitioned from a rigid WordPress template to a sleek, custom-coded one.

    • Migrated 100+ franchise microsites from subdomains to a subfolder structure for unified SEO authority.

    • Ensured a seamless content migration and URL redirection strategy to preserve rankings.

 

2. Franchise Development Site Replatform

    • Re-coded the site for optimal performance and scalability.
    • Retained the existing design while laying a foundation for future enhancements.

 

3. Office Locator Upgrade

    • Implemented our award-winning office locator tool, offering users a seamless way to find City Wide locations.

 

4. Post-Launch Support

    • City Wide is continuing our partnership with a post-launch retainer, allowing ongoing refinements to design and functionality as their needs evolve.

 

Why the Structure Change Matters For the City Wide Franchise Website

Franchise websites aren’t like other websites—they need to scale fast, stay consistent, and support dozens (or hundreds) of locations. That’s why we transitioned City Wide from a subdomain structure to a subfolder model.

Why it matters:

  • Stronger SEO authority across the entire brand

  • Easier rollout of new tools and campaigns

  • Simpler analytics tracking

 

💡 Want to learn more about franchise site structure best practices? Read our full breakdown here.

City Wide Office locator

The Results? A Scalable Franchise Website

  • A scalable, SEO-friendly website platform using subfolder architecture.
  • Enhanced scalability to support City Wide’s nationwide franchise network.
  • Franchise owners now have a user-friendly platform to manage their microsites effectively.
  • A robust foundation for future growth, with ongoing improvements underway through the retainer.

Performance Spike After Launch

After migrating to a subfolder structure and launching the new website, City Wide saw a significant increase in both impressions and clicks across their franchise network.

With a sleek, scalable platform in place, City Wide now has the digital tools they need to support their nationwide franchisees and attract new ones. And with Bright Pink as their ongoing partner, that momentum is still building.

Explore the New Websites:

 

“Bright Pink Agency far exceeded our expectations! From seamless website migration to high-quality results, working with Bright Pink was nothing short of enjoyable. Their team communicated clearly, met every deadline, and even stepped in as a de facto IT team when we needed extra support. Truly a valuable partner, helping us achieve our business goals. Highly recommend Bright Pink Agency for any website or SEO project!”
 
Kasey Skala, City Wide Facility Solutions
Director of Strategic Marketing
screenshot of Google Search console graph after a redesign website launch that focused on franchise website structure

Transform Your Franchise Website with Bright Pink Agency

Bright Pink Agency rebuilt City Wide’s website into a robust, scalable platform tailored for franchise growth. By re-coding their WordPress infrastructure and migrating to a strategic subfolder structure, we helped unify their network under one SEO-friendly domain—boosting visibility, simplifying updates, and empowering franchisees across the country.

And we didn’t stop at launch.

From performance tracking to ongoing refinements, we continue to work closely with City Wide to evolve their digital presence as their brand grows. Because for us, it’s not just about building websites—it’s about building partnerships that last.

Ready to rethink your franchise website strategy?

Book a Strategy Session