Bright Pink Agency CEO Madalina Iordache recently returned to her roots to lead a special workshop for the Coral Springs-based Club Awesome Toastmasters. Titled “Building Your Personal Brand – Online & Offline: A Workshop to Enhance Your Reputation and Career,” the session was packed with equal parts storytelling, laughter, strategy, and practical takeaways for professionals seeking to stand out in a noisy world.
Madalina, a former member of the Coral Springs chapter, brought her trademark wit and straight-talking charm to the stage, blending hard-earned experience with tactical advice in a way that was both memorable and motivating. Hosted by Toastmaster of the Day David F. Carr, DTM, the session kicked off with a warm-up that reminded everyone in the room: charisma can’t be faked, and neither can presence.

“You Can’t ChatGPT Your Charisma”
In a world saturated with automation and AI-generated content, Madalina reminded attendees of a crucial truth: “You can automate your LinkedIn posts, but you can’t outsource presence.” Charisma, confidence, and eye contact — those are still very human advantages.
“You can’t ChatGPT your charisma. Eye contact, confidence, storytelling — that’s all you.”
Her challenge to the room was clear: if you want to build a real personal brand, you have to show up for yourself. You have to network. You have to practice being seen and heard.
What Is a Personal Brand, Really?
Madalina broke it down like this: Your personal brand is what people say about you when you’re not in the room, and what shows up when someone Googles you. It’s more than a resume or a list of credentials. It’s how you consistently show up, and the story you tell across every platform, stage, and introduction.
She emphasized that you don’t need a blue checkmark or 15,000 followers to have a powerful brand. You just need clarity, consistency, and intention.
Networking Isn’t Just for Extroverts
One of the most empowering takeaways from the workshop was Madalina’s reframing of networking: it’s not about being the loudest person in the room, it’s about being the most present. Whether you’re at a conference, joining a chamber event, attending a workshop, or simply meeting someone for coffee, networking happens in many forms. And in her words, “When a door opens, go through it.”
For Madalina, it was Toastmasters that gave her the courage and skills to speak up, present confidently, and say yes to new opportunities.
Define Your Lane (and Make It Stick)
Another key point: specificity builds trust.
“What do you want to be known for?” Madalina asked.
The more narrow your niche, the stronger your brand. She gave real examples of memorable positioning:
- You’re not just a realtor — you’re a luxury condo specialist in Fort Lauderdale.
- You’re not just an ENT doctor — you’re a left ear doctor.
- Madalina’s own example: she’s not just a marketer — she’s The Franchise Website Therapist.
💡 Try This: Fill in the sentence, “I help [who] with [what] so they can [result].”
It’s Madalina’s go-to framework for clarity in your LinkedIn headline, and in your elevator pitch.
She also shared how choosing a bold visual identity (Bright Pink!) helped her stand out, so much so that people at conferences assume everyone wearing pink is part of her team.
The lesson? Don’t be bland. Don’t be forgettable.
LinkedIn: The Front Door to Your Personal Brand
Madalina urged attendees to stop thinking of LinkedIn as just a digital résumé. It’s your modern business card, and your most powerful networking tool.
Key reminders:
- Connect with people you meet in real life, right away.
- Don’t stop at connecting. You have to post.
- Posting doesn’t have to be perfect. Build a bank of ideas. Capture them as they come. Creativity is a muscle, and it grows with use.
Start with one post a week. Work up to three. The goal isn’t to go viral, it’s to be visible.
Presence > Perfection
Whether you’re posting content, speaking on stage, or pitching to a client, Madalina’s message was consistent: how you show up matters more than the exact words you use. Delivery matters. Tone matters. Energy matters. And that takes practice.
If you’re looking to build a brand that lasts, her advice was simple and powerful: show up, advocate for yourself, and connect with people who want to grow too. Build your brand one intentional moment at a time.

About Club Awesome Toastmasters
Club Awesome is a Coral Springs-based self-improvement organization whose mission is to provide a supportive and positive learning environment in which members are empowered to develop communication and leadership skills, resulting in greater self-confidence and personal growth.
About Bright Pink Agency
Bright Pink Agency builds high-performing franchise websites that attract more of the right candidates, customers, and leads. If your website isn’t working as hard as you are, BrightStart might be the first step. No fluff. No generic tactics. Just strategic moves that make your brand stand out in a noisy world. Let’s chat.