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Marketing

Bright Pink Agency’s 15th Anniversary: 15 Lessons Learned in 15 Years

Fifteen years ago, Bright Pink Agency embarked on a bold journey into the ever-evolving world of marketing. Since then, we've embraced change, innovation, and a relentless drive to learn, shaping who we are today. From mastering brand identity and storytelling to navigating the SEO revolution and the power of adaptability, we’ve gathered insights that every business can use to grow. These 15 lessons in 15 years aren’t just reflections—they’re a...
Fifteen years ago, Bright Pink Agency embarked on a bold journey into the ever-evolving world of marketing. Since then, we've embraced change, innovation, and a relentless drive to learn, shaping who we...

Best Tips for WordPress SEO

In today's digital landscape, where online visibility can make or break a business, WordPress SEO is paramount....
In today's digital landscape, where online visibility can make or break a business, WordPress SEO is paramount....

Tips for Conducting a Content Audit and Inventory

A content audit is essential for refining your SEO and content marketing efforts, but the process can feel overwhelming. By systematically reviewing your website’s content, you can identify top-performing pages, uncover gaps, and optimize underperforming assets. Once you’ve evaluated your content, take action—update, merge, or remove outdated pages to improve overall site performance. Learn more....
A content audit is essential for refining your SEO and content marketing efforts, but the process can feel overwhelming. By systematically reviewing your website’s content, you can identify top-performing pages, uncover gaps,...

Turn Your Franchise Website into a Digital Powerhouse: Strategies for Maximum Impact and Results

Gone are the days when your website merely served as an online brochure for your business. Nowadays, a website is a marketing machine generating leads, boosting sales, and engaging with customers day and night. Your website can potentially revolutionize your business in more ways than one; in fact, 76% of consumers look for a company's online presence before visiting in person (or reaching for the phone). There's no denying that...
Gone are the days when your website merely served as an online brochure for your business. Nowadays, a website is a marketing machine generating leads, boosting sales, and engaging with customers day...

Unleashing the Power of Non-Digital Marketing: Elevate Your Brand with Innovative Strategies

In a world obsessed with digital, are you overlooking the power of non-digital marketing? From local partnerships and print materials to networking events and community engagement, offline strategies can boost brand awareness, build trust, and complement your digital efforts. Want to know how traditional marketing tactics can give your business an unexpected edge? Keep reading for innovative ways to elevate your brand and connect with your audience in the real...
In a world obsessed with digital, are you overlooking the power of non-digital marketing? From local partnerships and print materials to networking events and community engagement, offline strategies can boost brand awareness,...

What You Need to Know About Multi-Location Marketing 

Expanding your business across multiple locations is an exciting opportunity—but it also comes with unique marketing challenges. How do you maintain brand consistency while catering to different local audiences? From SEO and social media to paid advertising and event marketing, multi-location businesses must strike the perfect balance between centralized strategy and localized execution. Discover the key strategies, best practices, and expert insights to elevate your multi-location marketing efforts and ensure...
Expanding your business across multiple locations is an exciting opportunity—but it also comes with unique marketing challenges. How do you maintain brand consistency while catering to different local audiences? From SEO and...

The Dos and Don’ts of an Email Signature

Even though email signatures are usually under-appreciated, they play an essential role in any company. If you make them correctly, email signatures will help you reach the branding and marketing goals of your business....
Even though email signatures are usually under-appreciated, they play an essential role in any company. If you make them correctly, email signatures will help you reach the branding and marketing goals of...

Marketing with a Mission: Achieving Long-Term Success Through Purpose-Driven Marketing Strategies

Consumers today want more than just a product—they want to support brands that share their values. Purpose-driven marketing helps franchisors, nonprofits, and businesses connect with their audience on a deeper level, leading to stronger brand loyalty and real impact....
Consumers today want more than just a product—they want to support brands that share their values. Purpose-driven marketing helps franchisors, nonprofits, and businesses connect with their audience on a deeper level, leading...

5 Marketing Myths & a Truth

How Much Should I Invest in Marketing?

How much should you invest in marketing? The answer isn’t one-size-fits-all. 📊 While the average business spends 7-12% of revenue on marketing, the right allocation depends on your industry, growth stage, and goals. Whether you're a startup building brand awareness or a mature company optimizing ROI, knowing where and how to spend is key. 💡 From budgeting tips to tracking marketing success, we break it all down for you. Ready...
How much should you invest in marketing? The answer isn’t one-size-fits-all. 📊 While the average business spends 7-12% of revenue on marketing, the right allocation depends on your industry, growth stage, and...