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Marketing

Bright Pink Agency’s 15th Anniversary: 15 Lessons Learned in 15 Years

Fifteen years ago, Bright Pink Agency embarked on a bold journey into the ever-evolving world of marketing. Since then, we've embraced change, innovation, and a relentless drive to learn, shaping who we are today. From mastering brand identity and storytelling to navigating the SEO revolution and the power of adaptability, we’ve gathered insights that every business can use to grow. These 15 lessons in 15 years aren’t just reflections—they’re a...
Fifteen years ago, Bright Pink Agency embarked on a bold journey into the ever-evolving world of marketing. Since then, we've embraced change, innovation, and a relentless drive to learn, shaping who we...

10 Takeaways from the 2023 Emerging Franchisor Conference

Spending three days in New Orleans at the 2023 Emerging Franchisor Conference was an eye-opening experience. From validating franchise concepts through company-owned stores to the critical role of empathy in franchisee relationships, the insights shared were invaluable. Check out our key takeaways. Dive in....
Spending three days in New Orleans at the 2023 Emerging Franchisor Conference was an eye-opening experience. From validating franchise concepts through company-owned stores to the critical role of empathy in franchisee relationships,...

8 Reasons Why Blogging Benefits Your Business

A blog is vital for an emerging business. Blogging started as a way for people to express their opinions on different matters, but soon evolved into marketing tools for businesses. If you’ve just built a company and reaching out to prospects seems difficult, know that blogging can help boost your business....
A blog is vital for an emerging business. Blogging started as a way for people to express their opinions on different matters, but soon evolved into marketing tools for businesses. If you’ve...

Best Tips for WordPress SEO

In today's digital landscape, where online visibility can make or break a business, WordPress SEO is paramount....
In today's digital landscape, where online visibility can make or break a business, WordPress SEO is paramount....

Tips for Conducting a Content Audit and Inventory

A content audit is essential for refining your SEO and content marketing efforts, but the process can feel overwhelming. By systematically reviewing your website’s content, you can identify top-performing pages, uncover gaps, and optimize underperforming assets. Once you’ve evaluated your content, take action—update, merge, or remove outdated pages to improve overall site performance. Learn more....
A content audit is essential for refining your SEO and content marketing efforts, but the process can feel overwhelming. By systematically reviewing your website’s content, you can identify top-performing pages, uncover gaps,...

Turn Your Franchise Website into a Digital Powerhouse: Strategies for Maximum Impact and Results

Gone are the days when your website merely served as an online brochure for your business. Nowadays, a website is a marketing machine generating leads, boosting sales, and engaging with customers day and night. Your website can potentially revolutionize your business in more ways than one; in fact, 76% of consumers look for a company's online presence before visiting in person (or reaching for the phone). There's no denying that...
Gone are the days when your website merely served as an online brochure for your business. Nowadays, a website is a marketing machine generating leads, boosting sales, and engaging with customers day...

Unleashing the Power of Non-Digital Marketing: Elevate Your Brand with Innovative Strategies

In a world obsessed with digital, are you overlooking the power of non-digital marketing? From local partnerships and print materials to networking events and community engagement, offline strategies can boost brand awareness, build trust, and complement your digital efforts. Want to know how traditional marketing tactics can give your business an unexpected edge? Keep reading for innovative ways to elevate your brand and connect with your audience in the real...
In a world obsessed with digital, are you overlooking the power of non-digital marketing? From local partnerships and print materials to networking events and community engagement, offline strategies can boost brand awareness,...

Reviews That Sell: A Guide to Masterful Review Marketing

Online reviews aren’t just feedback—they’re powerful marketing tools that can influence customer decisions and set you apart from the competition. But are you making the most of them? From social media spotlights to website integrations and email marketing magic, discover impactful ways to showcase your best reviews and turn happy customers into your biggest advocates. Keep reading to learn how to leverage your reviews for maximum credibility, engagement, and sales!...
Online reviews aren’t just feedback—they’re powerful marketing tools that can influence customer decisions and set you apart from the competition. But are you making the most of them? From social media spotlights...

Open-Source CMS vs. Proprietary CMS: What’s Best for Your Franchise?

Your CMS choice can make or break your website’s flexibility, security, and scalability—so which one should you choose? Open-source platforms like WordPress offer customization, community support, and cost-effectiveness, while proprietary systems like Shopify or Wix promise built-in support and advanced features (but with more restrictions and higher costs). If you’re weighing your options, read on to discover the pros and cons of each—and find out which CMS aligns with your...
Your CMS choice can make or break your website’s flexibility, security, and scalability—so which one should you choose? Open-source platforms like WordPress offer customization, community support, and cost-effectiveness, while proprietary systems like...

What You Need to Know About Multi-Location Marketing 

Expanding your business across multiple locations is an exciting opportunity—but it also comes with unique marketing challenges. How do you maintain brand consistency while catering to different local audiences? From SEO and social media to paid advertising and event marketing, multi-location businesses must strike the perfect balance between centralized strategy and localized execution. Discover the key strategies, best practices, and expert insights to elevate your multi-location marketing efforts and ensure...
Expanding your business across multiple locations is an exciting opportunity—but it also comes with unique marketing challenges. How do you maintain brand consistency while catering to different local audiences? From SEO and...

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